Granicus is Hiring for Product Marketing Manager

Product Marketing Manager, Granicus (Remote)

Granicus is hiring a Product Marketing Manager to define positioning, enable go-to-market execution, and support growth for a focused product line. This fully remote role partners closely with product, sales, and customer success to translate market insight into clear messaging and programs. If you’re energized by building bridges between technology and public-sector customers, this is worth a look.

Company Overview

Granicus builds cloud solutions that connect governments and residents through communications, modern websites, meeting and agenda management, records, and digital services. Over 25 years, the company has supported more than 5,500 federal, state, and local agencies and a network of 300+ million citizen subscribers across the U.S., U.K., Australia, New Zealand, and Canada. Granicus has consistently appeared on the GovTech 100 list over the past five years and has been recognized by Built In, with a continued focus on equitable, inclusive implementations that help public institutions serve their communities.

Role Summary

As Product Marketing Manager, you will create positioning and messaging for a specific product line, shape sales enablement, and inform demand generation. You’ll conduct research, synthesize customer and competitive insights, and lead cross-functional launches to ensure the offering aligns with market needs.

Key Responsibilities

• Partner with customers, sales, and product to build product-line sales strategy and deliverables.
• Maintain a clear view of strengths and gaps to craft differentiated positioning and messaging.
• Analyze usage data and conduct interviews to understand how customers realize value.
• Profile key competitors and market dynamics through ongoing research.
• Define buyer personas through structured customer and stakeholder interviews.
• Create content: pitch decks, web copy, solution briefs, videos, blogs, and webinars.
• Plan and orchestrate new product and release launches with cross-functional teams.
• Collaborate with demand generation to drive pipeline for the product line.

Ideal Profile

• 3+ years of B2B software product marketing experience.
• Background in B2B CX, CRM, and/or destination marketing organization software is a plus.
• Proven work developing product positioning and product-specific demand generation programs.
• Comfortable operating autonomously and collaborating in a fast-paced environment.
• Self-starter with curiosity to expand scope and improve processes.
• Skilled in market and competitive research and synthesis.
• Strong project management with stakeholder prioritization in complex settings.
• Excellent written communication and presentation skills.
• Professional, client-facing demeanor; experience with international and virtual teams.

Security And Privacy

• Preserve the confidentiality, integrity, and availability of information assets per program requirements.
• Protect employee and customer data and complete required privacy training on time.

Compensation And Location

• Base salary: USD $90,000–$100,000 (base only; bonus not included).
• Remote role; remote-first company.
• Global team presence across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

Team And Culture

• Transparent, inclusive environment with employee resource groups.
• Regular CEO “Coffee with Mark” sessions on topics from wellbeing to work-life balance.
• Active Teams communities for wellness, art, pets, family, parenting, and more.
• Periodic guest speakers on issues that impact employees.

How To Apply

Apply via the Granicus posting here. Granicus is an equal opportunity employer; all qualified applicants will receive consideration without regard to protected characteristics under applicable law.

Conclusion

If you’re ready to shape positioning and launches that bring government and residents closer together, consider this Product Marketing Manager role at Granicus and apply above. For more resources and curated roles, explore