GoTo is Hiring for Senior Digital Performance Marketing Manager, ITSG

Senior Digital Performance Marketing Manager, ITSG at GoTo

GoTo is hiring a Senior Digital Performance Marketing Manager to drive efficient growth for its B2B IT support and remote access products (Resolve, Rescue, Pro, Central, Miradore, GoToMyPC). This remote-centric role (Eastern Time Zone preferred) owns paid media strategy and execution across search, social, display, and affiliates, with end-to-end accountability for budget, performance, and reporting.

Company Overview

GoTo’s marketing organization shapes the company’s presence and voice on a global stage, leveraging AI-driven insights and modern tools to build creative, customer-centric campaigns. The team emphasizes experimentation, data-driven decision-making, and collaboration across marketing, web, analytics, and creative functions. For an overview of the company, visit GoTo’s Indeed profile.

Role Summary

In this senior role, you will lead customer acquisition and growth for GoTo’s LogMeIn-branded B2B SaaS IT products. You’ll own paid media strategy and execution across paid search, paid social, programmatic/display, and affiliates while managing multi-million-dollar budgets. Expect to set a test-and-learn roadmap, analyze and communicate results, and partner closely with integrated marketing, product marketing, web, and analytics teams. This position reports to the Sr. Director of Digital Growth Marketing.

Key Responsibilities

• Lead and optimize paid search, paid social, programmatic/display, and affiliate campaigns across multiple brands.
• Manage multi-million-dollar budgets, media planning, forecasting, pacing, and performance to maximize ROI.
• Build and run test-and-learn programs; drive experimentation and optimization.
• Analyze results with dashboards and translate insights into clear recommendations and action plans.
• Partner with integrated marketing, product marketing, web, and analytics to improve creative, landing pages, conversion rates, and tracking.
• Manage agencies and vendors; ensure privacy, compliance, and brand standards.

Ideal Profile

• 5–10 years of hands-on B2B digital acquisition experience (search, paid social, display, affiliate) at scale.
• Proven results in trial, pipeline, revenue growth, and ROI improvement.
• Platform expertise: Google Ads, SA360, Microsoft Advertising, DV360 or The Trade Desk, LinkedIn, Meta, Reddit; affiliate networks (e.g., Impact) a plus.
• Data-driven mindset with advanced analytics and optimization skills (GA4, Looker/Tableau, Excel).
• Experience improving creative, landing pages, and conversion rates through structured testing.
• Clear communicator able to present findings and influence cross-functional partners.

Compensation, Benefits, and Location

Annual base salary range: $85,500–$141,500 USD. Compensation is determined by location, experience, and internal equity; the role is also eligible for a variable pay component and benefits. Where you’ll work: remote-centric (Eastern Time Zone preferred); role is listed in Massachusetts.

• Comprehensive health insurance (medical, dental, vision).
• 401(k) plan with discretionary company match.
• Generous paid time off, holidays, volunteer time, and quarterly self-care/no-meeting days.
• Tuition and reading reimbursement; professional development support.
• Thrive Global wellness program, confidential EAP, and one-to-one wellness coaching.
• Employee programs including ERGs, GoTo Gives, and charitable matching.
• Short-term and long-term disability, basic life insurance, employee discount programs, and fertility benefits.

How To Apply

Review the full details and submit your application via Indeed. Your compensation will be based on location, experience, and the pay of employees in similar positions.

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Conclusion

If you’re a data-driven performance marketer who thrives on experimentation and cross-functional collaboration, this role offers the scale and ownership to make a measurable impact across a leading IT portfolio. Consider applying to GoTo to help drive efficient growth and customer value.