Google is Hiring for Growth Marketing Manager, Google Play

Growth Marketing Manager, Google Play at Google (San Francisco, CA)

Google is hiring a Growth Marketing Manager to drive buyer growth and engagement for Google Play. This full-time role offers the opportunity to shape global programs that reach billions of users while collaborating across product, engineering, and marketing teams.

Company Overview

Google Play sits at the heart of the Android ecosystem, delivering apps, games, and digital content to users across 190 markets. Serving more than 2 billion users, Google Play is a significant driver of business growth and a primary channel for connecting people with the content they value.

Role Summary

As Growth Marketing Manager, you will craft and execute data-informed strategies that turn browsers into buyers through promotional offers and lifecycle programs. You will shape narratives for diverse audiences—from first-time smartphone users to super-gamers—while testing, iterating, and scaling what works. The role is highly cross-functional, requiring collaboration with product, engineering, analytics, finance, operations, and creative partners to deliver on growth goals.

Key Responsibilities

• Lead strategy, planning, and execution of global growth campaigns that drive buyer acquisition and engagement through Play Store agreements and offers.
• Build strong partnerships with product management, engineering, analytics, finance, operations, product specialists, and legal to influence outcomes.
• Shape the voice and messaging across cross-channel campaigns, including Play Store surfaces, email, and notifications, working closely with designers and agencies.
• Partner with operations and product teams to automate content sourcing and delivery and to scale experimentation.
• Develop testing strategies to improve buyer conversion and engagement, applying data and user insights across segments and channels.
• Evaluate program performance and present results with clear recommendations for optimization and new areas of focus.

Ideal Profile

• Bachelor’s degree or equivalent practical experience.
• 6+ years in growth or product marketing with a track record of using data, metrics, and user insights to guide campaigns.
• Proven copywriting skills and ability to tailor messaging by segment and channel.
• Experience managing multiple cross-functional projects and stakeholders simultaneously in a fast-moving environment.
• Background in consulting and working with behavioral marketing data (preferred).
• Experience in marketing or sales operations, financial analytics, or related investigative functions (preferred).
• Comfort with experimentation and iteration, delivering high-impact concepts on time and to spec.

Compensation And Location

• Base salary range (US): $137,000–$201,000; bonus, equity, and benefits may be part of total compensation as outlined in the posting.
• Role type: Full-time.
• Primary locations: San Francisco, CA; applicants may also express preference for Mountain View, CA.
• Within the range, pay varies by location and factors such as skills, experience, and relevant training.

How To Apply

Apply here and indicate your preferred location during the process. Be prepared to highlight data-driven work, experimentation frameworks, and cross-functional campaign leadership.

Conclusion And Next Steps

This role is a strong fit for marketers who combine analytical rigor with creative execution and thrive in cross-functional environments. If it aligns with your experience, submit your application and continue sharpening your craft with resources that advance your marketing career.

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