GNC is Hiring for eCommerce Specialist, DTC

GNC eCommerce Specialist, DTC — Pittsburgh, PA | Full-Time | $70,000–$80,000

GNC is hiring an eCommerce Specialist, DTC to help optimize digital merchandising and the site experience across GNC.com. This full-time role focuses on driving conversion through promotions, product placement, and data-driven testing. If you enjoy blending analysis with creative merchandising, this role offers broad cross-functional exposure and measurable impact on DTC growth.

Company Overview

Founded in 1935, GNC is a global leader in health and wellness innovation. The company focuses on delivering trusted products and experiences while fostering a collaborative, consumer-first culture. Team members are encouraged to test, learn, and bring forward ideas that translate goals into action—all in support of helping people Live Well.

Role Summary

The eCommerce Specialist, DTC supports online sales growth by leading digital merchandising and campaign execution on GNC.com. You will manage promotions, optimize category and landing pages, coordinate new product launches, and apply A/B testing insights to improve conversion and average order value. The role partners closely with marketing, buying, planning, creative, and development teams and operates in a hybrid model based in Pittsburgh, PA (2–3 days in office).

Key Responsibilities

Create, manage, and optimize promotions, offers, and upsells across GNC.com.
Merchandise seasonal and focus landing pages with the site experience team.
Implement cross-sell and upsell strategies to increase average order value.
Use A/B testing and analytics to optimize page layouts and product placement.
Support execution of promotions, sales events, and product launches end to end.
Align banners, content, and featured products with promotional strategies in market.
Monitor conversion, bounce rates, product views, and sales to identify opportunities.
Deliver regular reporting and actionable insights to improve merchandising and UX.
Partner cross-functionally with marketing, buying, planning, creative, and development.
Serve as subject matter expert for assigned product categories; other duties as assigned.

Ideal Profile

Bachelor’s degree in Marketing, Merchandising, Business, or related field.
2+ years in e-commerce merchandising, preferably retail or consumer goods.
Hands-on experience with major e-commerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or BigCommerce).
Strong grasp of digital merchandising best practices and online consumer behavior.
Proficiency with web analytics tools (Google Analytics, Adobe Analytics, etc.).
Excellent organizational, analytical, and communication skills; detail-oriented and proactive.
Ability to manage multiple priorities in a fast-paced, collaborative environment.

Compensation, Benefits, And Location

This full-time role is based in Pittsburgh, PA, with a hybrid schedule (2–3 days in office). The expected base salary range is $70,000–$80,000 USD, commensurate with experience. Work is performed in an office environment with standard equipment usage; reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.

Medical, Dental, and Vision coverage
Short-Term Disability (STD) and Long-Term Disability (LTD)
Paid company life insurance and 401(k) with company match
30% employee discount on GNC products; 20% on third-party products
Monthly Free Product Offers and access to the Employee Assistance Program (EAP)

How To Apply

To be considered, submit your application via the posting here. Apply now.

Conclusion

This role is a strong fit for an eCommerce professional who can pair analytical rigor with thoughtful merchandising to elevate the DTC experience. If you’re ready to contribute to a consumer-first team and drive measurable online growth, consider applying today.

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