Global Industrial is Hiring for Marketing Manager

Marketing Manager, Global Industrial — Port Washington, NY

Global Industrial is hiring a Marketing Manager to drive integrated, content-led growth across its broad B2B catalog. This role is ideal for a marketer who blends strategy with hands-on execution, partnering with merchandising, R&D, and analytics to plan and optimize campaigns. You will translate go-to-market objectives into compelling programs, build assets with internal teams and agencies, and continually improve results through data-driven insights.

Company Overview

For over 70 years, Global Industrial has supplied private-label and brand-name industrial equipment and supplies to businesses across North America. The company offers over one million products sold via its website, corporate sales team, and full-color catalogs. Customers range from small businesses to large enterprises, institutions, government agencies, and consumers, with product offerings expanding to meet evolving needs.

Role Summary

The Marketing Manager leads planning and delivery of campaigns aligned to brand positioning, the merchandising calendar, and organizational goals. You will own content strategy and execution, ensure digital properties and publications are current and engaging, and map customer journeys to deliver the right content at each stage. The role requires close collaboration with product marketers, integrated marketing, and agency partners.

Key Responsibilities

• Plan and execute integrated campaigns aligned with go-to-market strategy and the merchandising calendar.
• Create campaign briefs that define voice, target audiences, creative direction, and web vision.
• Drive marketing plans for new product introductions in partnership with Merchandising and R&D.
• Develop and execute B2B content strategies to attract, nurture, and inspire target audiences.
• Keep the website, publications, and digital assets current, engaging, and aligned with industry trends.
• Identify content gaps, develop new assets, and review materials for alignment with marketing plays.
• Oversee content creation, digital and traditional ad campaigns, landing pages, and seasonal initiatives with internal teams and agencies.
• Build customer journey maps and align content to needs and feedback at each stage.
• Collaborate on supporting assets and lifecycle programs, including landing pages and promo/nurture emails.
• Maintain a content calendar; manage kickoffs, briefings, and creative project workflows.
• Uphold brand guidelines for consistent messaging, visuals, and tone across channels.
• Partner with Analytics to analyze performance and drive data-driven optimization and new content concepts.

Ideal Profile

• 5+ years in growth strategy, communications, branding, or a related function.
• Track record in lead generation and performance analysis across channels.
• Comfortable coordinating internal resources and external agencies.
• Proficient with Power BI, Google Analytics, and Smartsheet.
• Strong writer and content manager across web, social, and print.
• Excellent project management; highly organized and detail-oriented.
• B2B marketing experience is a strong plus.
• Effective multitasker and problem solver.
• Comfortable working independently in a fast-paced, resource-constrained environment.
• Proactive self-starter who can build structure from scratch and handle confidential information.

Compensation And Location

The expected pay range is USD $120,000–$150,000 annually. Exact compensation will depend on factors such as experience, certifications, and job location; rates may vary in other areas due to differing labor costs. The role is based in Port Washington, NY.

Global Industrial is an Equal Opportunity/Affirmative Action employer. All qualified applicants receive consideration without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or other protected characteristics.

How To Apply

Apply through Global Industrial’s careers site: Apply here.

Conclusion

Ready to lead content-driven B2B growth at scale? Submit your application, and explore playbooks, company spotlights, and curated marketing roles from