General Mills is Hiring for Brand Leader PR

Brand Leader PR at General Mills: Role Overview and How to Apply

General Mills is hiring a Brand Leader PR to support growth across Puerto Rico and distributor-led markets in LATAM and the Caribbean. This role focuses on executing marketing plans, aligning regional campaigns to global brand strategy, and using data to drive informed decisions across the consumer journey.

Company Overview

For more than two decades in Latin America and Mexico, General Mills has combined deep brand heritage with a forward-looking approach. The company emphasizes continual learning, diverse perspectives, and setting higher goals to shape the future of the food industry.

Role Summary

The Brand Leader PR will help develop and deploy effective marketing strategies through integrated communications, trade support, and brand-building activities. You will cascade global brand direction to cross-functional partners, distributors, and agencies; plan and track marketing initiatives; and analyze market, brand, and consumer trends using data sources such as Nielsen, ISCAM, and sell-in/sell-out performance.

Key Responsibilities

• Plan, execute, and evaluate multi-channel campaigns (digital, media, in-store) against business objectives.
• Align regional and distributor-led marketing with global brand guidelines and local consumer insights.
• Partner closely with distributor teams to ensure consistent execution and brand representation across markets.
• Monitor key performance indicators and share learnings to optimize plans in real time.
• Conduct market research to understand customer preferences, emerging trends, and the competitive landscape.
• Track competitive activity and translate findings into actionable brand recommendations.
• Gather feedback from distributors and regional teams to adapt strategies to local needs and constraints.
• Support budget development and management; track spend and analyze cost efficiency to stay within plan.
• Prepare regular performance reports and presentations for senior management, highlighting opportunities and risks in distributor markets.

Ideal Profile

• Bachelor’s degree.
• 5+ years in brand management, marketing, or related roles; experience in consumer goods/FMCG/retail preferred.
• Proven experience managing distributors in LATAM and Caribbean geographies.
• Fully bilingual in English and Spanish (reading, writing, and speaking).
• Excellent communication and influence skills; comfortable providing direction remotely to cross-functional and distributor teams.
• Strong analytical and problem-solving capabilities; proficiency using syndicated and commercial data sources is a plus.
• Creative and strategic thinker with a practical, can-do mindset and the ability to prioritize under tight deadlines.

Compensation and Location

Location: Guaynabo, PR. Compensation ranges from $82,184 to $106,345 USD. Employment type is not specified in the listing. Candidates should be fully bilingual and comfortable collaborating across Puerto Rico and distributor-led markets in the region.

How to Apply

Interested candidates can apply directly via the General Mills careers portal: Submit your application here.

Conclusion

This Brand Leader PR role offers the opportunity to drive data-informed marketing and consistent brand execution across Puerto Rico and distributor markets. For marketers exploring their next move, Mesha is a hub for ambitious marketers with playbooks, company spotlights, and curated roles—explore current opportunities at