GeneDx is Hiring for Senior Marketing Manager - Segment Lead

Senior Marketing Manager — Segment Lead at GeneDx

GeneDx is hiring a Senior Marketing Manager to lead segment strategy for its BioPharma and Payor partner audiences. This individual contributor role unifies planning, execution, and measurement across paid and owned channels to drive awareness, engagement, and commercial outcomes for high-impact partnerships in precision medicine.

Company Overview

GeneDx (Nasdaq: WGS) delivers personalized, actionable health insights through industry-leading exome and genome testing and interpretation services. Leveraging one of the world’s largest rare-disease datasets, the company accelerates precision medicine by informing diagnosis, directing treatment, and supporting drug discovery. Its scientific expertise, advanced detection methods, and commitment to rigorous clinical standards position the organization at the forefront of genomic testing and research. Learn more about the company on GeneDx’s employer page.

Role Summary

As the Segment Marketing Lead, you’ll craft and execute integrated, insight-led strategies for BioPharma and Payor partners. You’ll own end-to-end plans—from audience segmentation and content strategy to omni-channel campaigns and measurement—aligning closely with Sales, Product, Product Marketing, and channel owners. Objectives include building brand and product equity, nurturing partner relationships, and enabling conversion through cohesive messaging, enablement tools, and data-driven optimization.

Key Responsibilities

• Lead audience-centric strategies and campaigns for BioPharma and Payor segments, aligned to partnership goals.
• Define segments and personas using data-driven insights to tailor messaging and offers for prospects and existing partners.
• Own content and sales enablement strategy, including decks, talking points, case studies, white papers, conference assets, and tools.
• Plan and execute full-funnel, multi-channel programs (events, nurture, digital, email, webinars, thought leadership, targeted outreach).
• Integrate programs with partner-facing tools to drive awareness, engagement, and conversion across the lifecycle.
• Collaborate cross-functionally to align targeting, messaging, and objectives with commercial priorities.
• Develop measurement plans; analyze performance and partner engagement to optimize programs over time.
• Monitor market trends and competitor activity; evolve strategies based on insights and partner feedback.
• Ensure compliant, consistent materials through ownership of approvals and reviews.

Ideal Profile

• Bachelor’s degree in Marketing, Communications, or related field; advanced degree preferred.
• 8+ years in marketing, with 3–5 years in healthcare preferred; payor and/or healthcare partner marketing experience is a plus.
• Proven B2B and product marketing experience for data products and services.
• Ability to translate complex clinical concepts into clear, persuasive messaging and narratives.
• Proficiency with CRM and marketing automation; strong project management skills (e.g., Monday.com).
• Collaborative, self-starter mindset with the ability to manage multiple priorities in a fast-paced environment.
• Analytical orientation with experience building and interpreting marketing KPIs and dashboards.

Compensation and Location

Salary range: $135,000–$155,000 USD. Location: Remote. GeneDx offers a benefits package including the following:

• Paid Time Off (PTO)
• Health, Dental, Vision, and Life insurance
• 401(k) Retirement Savings Plan
• Employee discounts and voluntary benefits

GeneDx is an Equal Opportunity Employer.

How to Apply

Submit your application via Indeed at the link below. Apply on Indeed.

Final Thoughts

If you excel at segment-led strategy and cross-functional execution—and you’re motivated by advancing precision medicine—this role offers meaningful scope and impact. Mesha is a hub for ambitious marketers with playbooks, company spotlights, and curated roles. Explore more marketing opportunities on the