GALLO is Hiring for Sr. Associate Brand Manager - Barefoot

Sr. Associate Brand Manager, Barefoot (GALLO)

GALLO is hiring a Sr. Associate Brand Manager to help steward Barefoot’s growth through data-driven strategy, cross-functional execution, and on-the-ground insights. This hybrid role in Modesto, CA blends brand planning with field learning to translate consumer and customer signals into measurable results.

Company Overview

GALLO is a family-owned leader in the alcohol beverage industry with a 90+ year legacy and 130+ brands across wine, malt, spirits, and RTDs. The portfolio includes #1 U.S. brands Barefoot Wine and High Noon and major sports partnerships (NFL, NHL, UFC, PGA of America).

Role Summary

As Sr. Associate Brand Manager, you will own parts of the annual brand plan, contribute to the Agile Roadmap, and align initiatives to Barefoot’s strategic positioning. You’ll analyze performance drivers, inform brand architecture and sublines, make disciplined P&L trade-offs, and lead demand preparation—identifying risks and opportunities across consumer and customer channels. Field time with distributor reps and customers will inform a sharper brand story, visual guidelines, and communications approach.

Key Responsibilities

• Own the business review process for assigned brands; convert insights into actionable initiatives that support the marketing plan.
• Develop components of the brand plan (sublines, channel strategies, key marketing initiatives) aligned with Brand Strategic Positioning.
• Contribute to Agile Roadmap development with Brand Manager and SME partners to scope, prioritize, and sequence work.
• Analyze performance drivers and partner on brand architecture and subline optimization.
• Make informed P&L trade-offs to meet financial objectives and efficiency targets.
• Lead demand preparation, articulating risks and opportunities across consumer and customer channels.
• Evaluate and test innovative marketing methods; measure effectiveness against equity and growth goals.
• Gather in-market insights with distributor sales reps and customers; refine Brand Story and Visual Guidelines.
• Shape creative platforms and communications; coordinate with external partners as needed.

Ideal Profile

• Master’s degree plus 2 years of experience with increasing responsibility; OR Bachelor’s degree plus 4 years of relevant experience; OR Bachelor’s plus 3 years of Gallo experience (sales/marketing/engineering/operations); OR High school or equivalent plus 8 years of relevant experience.
• Ability to travel up to 25% in-market; plus up to 5% to offices/sites for onboarding, training, meetings, and events (with or without reasonable accommodation).
• Strong analytical and financial acumen; skilled project management; effective cross-functional collaboration; excellent written and verbal communication.
• Must be 18 years or older.

Preferred Qualifications

• Master’s degree plus 4 years of brand marketing; OR Bachelor’s degree plus 7 years of relevant experience; OR Bachelor’s plus 6 years of Gallo experience (sales/marketing/hospitality/engineering/operations).
• IRI Circana experience and managing multiple external agencies.
• Background in CPG, pharmaceutical, or alcohol beverage; comfort operating in regulated environments and on-premise channels.
• Understanding of agile practices and test-and-learn approaches.

Compensation, Work Setup, And Timing

• Job Type: Full-time; Work Category: Hybrid Telecommute; Location: Modesto, CA (commutable distance expected).
• Compensation range: $100,600–$151,000 USD; actual pay depends on experience, skills, internal equity, and market data. May be eligible for bonuses or incentive plans.
• Sponsorship: Not available. Application close date: 09/12/2025. Occasional telecommuting may be available.

Benefits

Competitive benefits may include medical and dental coverage, 401(k), profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Specifics depend on work category and will be shared before the first interview.

Equal Opportunity And Additional Notices

GALLO is an equal opportunity employer and complies with applicable laws, including consideration of qualified applicants with criminal histories and protections for lawful off-duty conduct. Reasonable accommodation is available during the recruiting process (request at 209.341.7000). GALLO participates in E-Verify to confirm employment eligibility.

How To Apply

Apply on Indeed to be considered for the Sr. Associate Brand Manager, Barefoot role.

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If your background aligns with the requirements, submit your application by the listed close date.