Friends Services for the Aging is Hiring for Sales and Marketing Specialist

Sales And Marketing Specialist In Blue Bell, PA

Friends Life Care is hiring a Sales and Marketing Specialist to support growth through integrated CRM, marketing automation, and social channel selling. This full-time hybrid role blends hands-on Salesforce execution with social media strategy and cross-functional collaboration to drive qualified pipeline and member engagement.

Company Overview

Friends Life Care is a Quaker-based nonprofit that pioneered the concept of continuing care at home, offering an alternative or supplement to long-term care insurance for more than 35 years. The organization helps members successfully age in place through its VigR (Vitality, Independence, Growth, Resilience) philosophy, a multidisciplinary care team, and a network of credentialed caregivers. Guided by Quaker values—integrity, inclusion, compassion, and respect for human dignity—Friends Life Care provides members with health support, home accessibility guidance, and financial peace of mind. The organization highlights recognition including Best Places to Work and a SAGECare Platinum credential.

Role Summary

The Sales and Marketing Specialist manages Salesforce CRM and Marketing Cloud to support sales goals, oversees LinkedIn Sales Navigator and Meta for lead generation, and builds targeted social media strategies to elevate brand presence and engagement. The role combines technical stewardship (data, dashboards, journeys, and integrations) with content and community efforts, ensuring sales and marketing alignment. This hybrid position includes remote work with up to three in-office days per week.

Key Responsibilities

• Manage LinkedIn and LinkedIn Sales Navigator for lead generation, networking, and nurturing across B2B and B2C audiences.
• Develop and execute social strategies for Meta and LinkedIn aligned with business goals and brand standards, using platform insights to optimize targeting and performance.
• Drive community-building and engagement tactics to increase awareness and generate qualified leads for the pipeline.
• Ensure seamless integrations among Salesforce CRM, Marketing Cloud, LinkedIn Sales Navigator, and Facebook properties.
• Own day-to-day Salesforce tasks: data entry and hygiene, deduplication, campaign setup, dashboards and reports, data mining, and list pulls (mail, suppression, lead call lists).
• Coordinate and oversee vendors on advanced Marketing Cloud projects (journeys, automated campaigns, triggered sends, third-party integrations, and website connections).
• Maintain confidentiality and comply with HIPAA and organizational policies, procedures, and standards; perform other related duties as assigned.

Ideal Profile

• Bachelor’s degree preferred in marketing, business, communications, public relations, or a related field.
• 2+ years of hands-on experience with Salesforce CRM and Salesforce Marketing Cloud.
• Proficiency with Sales Navigator, Facebook, WordPress, Zapier, and Canva.
• Fluency in Microsoft Business Suite and strong data/reporting skills.
• Excellent organization, project management, and communication; proactive and able to work independently.
• Appreciation for Quaker values and a nonprofit mission serving aging adults.

Compensation And Location

Compensation starts at $60,000 annually. This is a full-time, hybrid role based in Blue Bell, PA, with up to three days per week in the office.

How To Apply

Apply online via the posting here, and email your resume with a brief statement of interest to HR@flcpartners.org. Friends Life Care provides equal employment opportunities to all applicants and employees. All interested candidates are encouraged to apply.

Conclusion

If you’re ready to bring together CRM excellence and social selling to support a mission-driven organization, this role offers a meaningful next step. For more curated marketing roles and practical playbooks, explore