elb Learning is Hiring for Product Marketing Specialist - SaaS Solutions

Product Marketing Specialist — SaaS Solutions (Remote) at ELB Learning

ELB Learning is hiring a Product Marketing Specialist to lead go-to-market strategy and digital execution for its SaaS portfolio. This full-time role is remote (US preferred) and focuses on translating complex software capabilities into clear, customer-first value propositions across channels. Ideal for a data-driven marketer who thrives on cross-functional collaboration and measurable impact.

Company Overview

ELB Learning partners with organizations navigating digital transformation by helping teams upskill, reskill, and adapt to rapidly evolving technologies. The company takes a consultative approach to align learning and enablement solutions with long-term business goals, emphasizing human-centered growth alongside technical change. Learn more about the company on Indeed.

Role Summary

As Product Marketing Specialist, you will turn SaaS features into compelling benefits, own multi-channel digital campaigns, and support market-ready launches. You will align closely with product, sales, content, and customer success to maintain a unified voice, build awareness and demand, and inform roadmap decisions through market intelligence and performance data.

Key Responsibilities

• Design and execute data-driven digital campaigns to build awareness, engagement, and conversion for a suite of SaaS products.
• Monitor KPIs and optimize tactics to improve performance and demonstrate campaign ROI.
• Partner with external vendors and industry publications to extend reach and maximize marketing budget efficiency.
• Align marketing strategy with company objectives and product roadmaps through close, cross-functional collaboration.
• Create persuasive content and messaging for technical and non-technical audiences, including presentations, sales enablement, and follow-up materials.
• Review and approve guest and partner content to ensure alignment with ELB Learning brand standards.
• Track industry and digital content trends to surface new marketing opportunities and innovative approaches.
• Position ELB Learning’s software competitively using deep understanding of SaaS market dynamics and buyer needs.
• Translate complex features into benefits-driven narratives for a wide range of stakeholders and personas.
• Contribute to go-to-market plans for new launches and major feature releases in partnership with product and sales teams.
• Collaborate with product, sales, content, and customer success to maintain a unified voice and seamless customer experience across touchpoints.
• Gather and share market intelligence and customer insights to inform product direction and business strategy.
• Support integrated marketing programs across the SaaS portfolio to drive adoption and retention.
• Build and maintain relationships with media, publications, vendors, thought leaders, and internal stakeholders to advance unified SaaS marketing efforts.

Ideal Profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of product marketing experience in B2B; demonstrated SaaS expertise highly preferred.
• Advanced multi-channel digital marketing skills across email, social, SEO, content, and display.
• Exceptional writing and communication; adept at tailoring messages to varied personas and use cases.
• Analytical mindset with ability to translate metrics into actionable insights and recommendations.
• Proven project management skills managing deadlines, competing priorities, and multiple workstreams in high-growth environments.
• Strong cross-functional collaboration experience with product, sales, content, and customer success teams.
• Hands-on with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) and analytics tools (e.g., Google Analytics, Tableau).
• Solid understanding of SaaS business models, lifecycle marketing, adoption, and retention strategies.
• Working knowledge of CMS and digital publishing platforms.

Compensation And Location

• Salary range: USD $55,566–$79,089 (based on experience).
• Employment type: Full-time.
• Location: Remote; US preferred.
• Target start date: October 2025.

How To Apply

• Submit your resume highlighting your SaaS product marketing experience.
• Include a brief cover note explaining how your digital marketing and SaaS content strategy skills can support ELB Learning’s market position.
• Apply directly via the company’s application portal. Submit here.

Conclusion And Next Steps

If you are a results-oriented B2B product marketer with strong SaaS and digital skills, this role offers the opportunity to influence go-to-market strategy, content, and growth. Review the requirements, prepare your materials, and submit your application to be considered.

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