Duolingo is Hiring for Director of Social Media

Director Of Social Media At Duolingo

Duolingo is hiring a senior social leader to guide one of the most recognizable brand voices online. If you thrive at the intersection of culture, content, and community—and you’re ready to steward high-visibility channels—this role offers an opportunity to shape how millions engage with the brand every day.

Company Overview

Duolingo’s mission is to develop the best education in the world and make it universally available. The team blends craft and creativity—across design, content, product, and research—to bring purpose and delight to every interaction, in and beyond the app. Today, Duolingo supports learning for over half a billion users worldwide. Learn more on the company page.

Role Summary

As Director of Social Media, you will own Duolingo’s global brand channels and set the standard for social-first marketing. You’ll define and evolve the voice of Duo, lead a high-performing team, and create culture-forward content across TikTok, Instagram, Twitter, and YouTube. Success looks like sustained organic growth, high-quality creative, and measurable impact on brand affinity.

Key Responsibilities

• Own strategy, publishing, and performance for global channels including TikTok, Instagram, Twitter, and YouTube.
• Create content that consistently entertains, engages, and achieves strong organic reach.
• Test bold ideas and optimize using both creative intuition and quantitative analysis.
• Define Duo’s tone and translate the Duolingo brand for diverse social audiences.
• Grow organic impressions, followers, and brand love through consistently excellent storytelling.
• Manage, hire, and coach a best-in-class social team; champion a social-first mindset across marketing.
• Partner on global and local campaigns, mentoring teammates on what works on social.
• Ideate and execute social-first campaigns that break through in culture, including video-led initiatives.

Ideal Profile

• 7–10 years of social media experience at a major brand or organization, including 2–3 years managing teams.
• Proven track record growing social communities and delivering measurable results over time.
• A portfolio that showcases culturally resonant work, clear concepts, and business impact (portfolio required for consideration).
• Ability to operate across high-level content strategy and hands-on production with exceptional attention to detail.
• Experience leading video production from concept through distribution.
• Strong collaboration and communication skills; able to build trust, influence partners, and inspire teams.
• Ability to work in or relocate to Pittsburgh, PA or New York, NY; interest in language learning is a plus.

Compensation And Location

Location: Pittsburgh, PA (with the ability to relocate to Pittsburgh, PA or New York, NY). The posted compensation range is $189,600–$342,000 USD.

Inclusion And Accessibility

Duolingo is an Equal Employment Opportunity employer. If you need assistance or accommodation during the interview process, contact accommodations@duolingo.com.

How To Apply

Submit your application and include a link to your portfolio showcasing relevant work samples. Apply here.

About Mesha

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Conclusion

If you’re ready to lead a culture-defining social presence and grow a world-class team, this Director of Social Media role at Duolingo offers the scope and stage to make a significant impact. Apply now and accelerate your next chapter—and tap Mesha’s resources to stay sharp and informed along the way.