Dreyer's Grand Ice Cream is Hiring for Marketing Director
Dreyer's Grand Ice Cream is hiring for Marketing Director.
100x Marketers Team
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Marketing Director — Dreyer’s Grand Ice Cream (Walnut Creek, CA)
Dreyer’s Grand Ice Cream (DGIC), part of Froneri’s global ice cream portfolio, is hiring a Marketing Director to lead brand growth across a beloved lineup. If you thrive at the intersection of strategy and execution and enjoy building teams, this full-time role offers the chance to own end-to-end brand leadership for iconic names consumers love.
Company Overview
Dreyer’s Grand Ice Cream is the #1 ice cream company in the U.S. and part of Froneri, a global category leader. With nearly a century of success, DGIC stewards powerhouse brands including Häagen-Dazs, Drumstick, Dreyer’s/Edy’s, OREO®, Outshine, and Frollies. Headquartered in Walnut Creek, CA, with production facilities in Bakersfield and Tulare, CA; Fort Wayne, IN; and Laurel, MD, DGIC combines long-term stability with an entrepreneurial culture focused on growth, quality, and cross-functional collaboration. Learn more about
Role Summary
As Marketing Director, you will lead a portfolio through strategy, innovation, communications, and media while mentoring a high-performing team. The role blends big-picture planning with hands-on execution—partnering across Sales, Product Development, Operations, and more to bring products from concept to shelf, win market share, and deepen consumer affinity.
Key Responsibilities
- Lead end-to-end brand strategy to drive awareness, engagement, and sales growth.
- Inspire, mentor, and develop a high-performing marketing team.
- Own brand positioning, messaging, and visual identity for consistent market impact.
- Drive innovation and new product development aligned to portfolio strategy.
- Lead integrated marketing across social, paid media, SEO, and influencer partnerships.
- Partner with Sales, Product Development, and Operations to align on business goals.
- Analyze performance, consumer insights, and market trends to refine strategies.
- Champion creative collaborations and campaigns that build brand love and loyalty.
Ideal Profile
- 8+ years in marketing with 3+ years in leadership; CPG/food & beverage/lifestyle preferred.
- Track record of delivering high-impact, integrated marketing campaigns at scale.
- Strength in team leadership, coaching, and cross-functional collaboration.
- Creative and analytical mindset; comfortable balancing strategy and execution.
- Excellent communication and project management skills with attention to detail.
- Passion for food, community, and memorable brand experiences; ice cream enthusiasm a plus.
Compensation, Benefits, and Location
This is a full-time role based in Walnut Creek, CA. The anticipated pay range is $185,000–$225,000 USD per year, with final compensation dependent on skills, experience, and business needs.
- Benefits: Medical, Dental, Vision, 401(k) with match, PTO, 10 paid holidays + 2 floating.
- Perks: Plenty of ice cream and a collaborative, purpose-driven environment.
- Culture: Entrepreneurial pace with the stability of a century-old company.
- Values: Take Ownership, Do What’s Right, Seek to Improve, Better Together.
How To Apply
Submit your resume via the UKG Applicant Tracking System and include a brief cover letter sharing your favorite ice cream flavor and why.
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