Directive is Hiring for Account Strategist, Paid Media (Remote US)

Account Strategist, Paid Media (Remote US) at Directive

Experienced in B2B SaaS paid acquisition and ready to own strategy for enterprise accounts? This opening offers the chance to lead paid media programs end to end while collaborating closely with clients and cross-functional partners. Below is a concise overview to help you evaluate fit and next steps. For more vetted opportunities and practical playbooks, explore Mesha, a hub for ambitious marketers.

Company Overview

Directive is a performance marketing agency for SaaS and technology companies. The team applies a Customer Generation methodology centered on SQLs and revenue, delivering Paid Media, SEO, Performance Creative, and Video to help clients meet pipeline targets. Directive is remote-first in the United States with the option to work from offices in Irvine, California.

Role Summary

Title: Account Strategist, Paid Media (Remote US) • Location: Detroit, MI (remote-friendly across the US) • Type: Full-time, Remote

Reporting to an Associate Director, the Account Strategist leads a portfolio of paid media accounts for mid-market and enterprise SaaS clients. You will own communication, quarterly planning, budget management, and execution across key platforms, translating performance data into clear strategic recommendations and outcomes.

Key Responsibilities

• Lead a collection of paid media accounts; act as the primary strategic point of contact.
• Create quarterly strategies aligned to client goals and company SQL targets.
• Plan, execute, and optimize PPC across Google Ads, Facebook Ads, and LinkedIn Ads, including keyword research, ad copy, and audience targeting to maximize ROI.
• Manage and optimize budgets across channels; monitor pacing and efficiency rigorously.
• Develop a deep understanding of client positioning, UVPs, and funnel dynamics; validate lead routing within CRM systems as needed.
• Coordinate with vendors and operational partners; ensure quality, alignment, and continuous improvement in workflows.
• Collaborate with leadership to achieve internal and client goals; drive referrals and cross-sell opportunities when aligned to objectives.

Ideal Candidate Profile

• 3+ years at a performance/digital marketing agency, with direct B2B SaaS/tech experience.
• Advanced proficiency across paid search and paid social (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
• Strong command of PPC principles: keyword research, ad copywriting, bid strategies, testing, and optimization frameworks.
• Analytical rigor with GA/GA4, Excel, and related tools; adept at data storytelling and clear strategic communication to stakeholders and executives.
• Track record with mid-market or enterprise accounts; organized, quality-focused, and comfortable managing multiple projects in a remote environment (occasional client travel as needed).

What Success Looks Like

• Own and grow approximately five mid-tier and enterprise accounts with strong retention and renewals.
• Meet or exceed OKRs related to client growth and goal attainment; identify cross-sell opportunities that align with objectives.
• Communicate results clearly; make confident, data-backed strategic decisions for each account.

Compensation, Benefits, and Location

Base salary range (US): $70,000–$95,000 USD, with potential bonus eligibility. Actual compensation may vary based on skills and experience.

• Medical, dental, and vision coverage; 100% employer-paid plan for employees and 50% contribution for dependents; disability and life insurance.
• Well-being: Access to Spring Health and Headspace; Gympass for physical wellness.
• Time off: Unlimited PTO (two-week minimum), paid holidays, birthday off, end-of-year recharge (Dec 24–Jan 1), and paid parental leave.
• Financial: Traditional/Roth 401(k) with 3% match; annual bonus based on tenure; anniversary trip to Newport Beach, CA.

Remote-first across the US with collaboration via Zoom and Slack. Some global opportunities may be available where Directive has established entities (e.g., Canada, UK, Australia) with required work authorization. Reasonable accommodations are available upon request (careers@directiveconsulting.com).

How To Apply

Review the full description and submit your application here. Apply now →

Closing Thoughts

If you bring a data-driven mindset and a track record in B2B SaaS acquisition, this role offers meaningful scope to lead and learn. For additional company spotlights, marketing playbooks, and curated roles, visit Mesha or browse open positions. Explore Mesha | Find more roles