DFTBA is Hiring for Interim Marketing & Website Manager

Interim Marketing & Website Manager At DFTBA (Good Store)

DFTBA is hiring an Interim Marketing & Website Manager to advance growth and elevate the ecommerce experience for Good Store, a mission-driven brand that donates 100% of profits to high-impact charities. This full-time, fixed-term role runs from October 2025 through December 2026 and is open to U.S.-based candidates (remote or Missoula, MT).

Company Overview

DFTBA (company profile) partners with online creators to design, produce, and deliver high-quality products that connect with their communities. Through Good Store—where 100% of profits are donated—DFTBA has contributed over $10 million to charities addressing medical injustice, climate change, and other pressing challenges. Explore the

Role Summary

As Interim Marketing & Website Manager, you will own the end-to-end customer experience for Good Store—from first click to doorstep delivery. You will lead digital marketing strategy, manage the ecommerce site, coordinate product launches, and guide a Product Specialist. Success looks like data-informed growth, strong cross-functional alignment, and a joyful, values-aligned customer journey that supports Good Store’s mission.

Key Responsibilities

• Own and optimize the Good Store ecommerce site for conversion, usability, and on-brand presentation across pages and touchpoints.
• Plan and execute data-informed marketing across email, SEO, social, and paid channels to drive customer acquisition and retention.
• Create newsletters, blogs, and social content; partner with Customer Service and reviews tools to maintain a scalable, two-way customer conversation.
• Lead timelines and execution for product launches; align digital content, inventory availability, and operational logistics.
• Analyze customer behavior and campaign performance; iterate to improve conversion rates and inform product and marketing decisions.
• Manage seasonal and evergreen campaigns with clear, consistent creative that communicates brand mission and product value.
• Direct and support the Product Specialist to identify, prioritize, and launch new products aligned with customer feedback and mission.
• Maintain a customer-first feedback loop via reviews, surveys, and social engagement—and translate insights into action.
• Strengthen the values-driven brand voice across site copy, lifecycle emails, packaging, and transactional communications.

Ideal Profile

• 2+ years in ecommerce marketing, website management, or digital campaign execution (consumer products/retail preferred).
• Proficiency with Shopify and apps (e.g., ReCharge, Okendo), email tools (e.g., Klaviyo), social platforms, and basic SEO.
• Strong analytics skills; able to interpret data and translate insights into actionable strategies.
• Experience with A/B testing, CRO, and lifecycle marketing across the customer journey.
• Familiarity with creative tools like Canva; eye for brand consistency and detail.
• Excellent project management and cross-functional collaboration; comfortable prioritizing in a fast-paced environment.
• Clear written and verbal communication; customer-first mindset and problem-solving orientation.
• Experience in unionized settings is a plus (not required).

Compensation, Benefits, And Location

• Fixed Term: October 2025 through December 2026; Status: Full-time, Exempt.
• Salary: $70,000–$90,000 USD per year, DOE.
• Benefits: Health, dental, vision, basic life insurance, paid vacation and sick time, 401(k) with company match, profit sharing.
• Location: Missoula, MT or Remote (U.S.-based).
• Reports To: Interim Good Store General Manager; Supervisory: Yes (Product Specialist).
• Union Status: Ineligible for inclusion in the DFTBA Workers Union bargaining unit.
• Background check via Checkr required for all offers.

How To Apply

Submit your application via the DFTBA ATS: Apply here.

Conclusion

If you’re a strategic, hands-on marketer who can step in and sustain momentum across site optimization, campaign execution, and product launches, this interim role offers the chance to drive measurable impact for a values-led brand. Apply to help shape the Good Store experience and amplify its mission.

About Mesha

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