Crossroads Hospice and Palliative Care is Hiring for Community Liaison - Hospice Marketer

Community Liaison - Hospice Marketer (Lorain, OH)

Crossroads Hospice and Palliative Care is hiring a Community Liaison - Hospice Marketer to build meaningful relationships with healthcare partners and responsibly grow hospice referrals. This full-time, in-person role is based in Lorain, OH and focuses on outreach, contract coordination, and data-informed marketing that supports patients and caregivers with compassion and professionalism.

Company Overview

Crossroads Hospice and Palliative Care

Role Summary

As the Community Liaison - Hospice Marketer, you will represent hospice services to physicians, hospitals, nursing homes, and other organizations. You’ll develop and execute annual marketing plans, analyze referral trends, and coordinate contracts in collaboration with leadership. The role also supports communications such as press releases and newsletters, and requires local travel within a 50-mile radius to serve Cuyahoga and Lorain counties.

Key Responsibilities

• Market hospice services to physicians, hospitals, nursing homes, payers, and other healthcare entities to drive profitable growth.
• Meet or exceed referral goals and support initiatives that increase appropriate length of stay.
• Coordinate and market hospice contracts; monitor progress and collect relevant data for reporting and decision-making.
• Partner with the Executive Director to identify and qualify new services that meet customer and community needs.
• Develop and implement annual marketing plans aligned to growth and quality objectives.
• Maintain records of customers; track trends, markets, and demographics to inform outreach strategies.
• Analyze referral data and adjust marketing efforts based on findings and performance metrics.
• Follow up on outreach activities and keep leadership informed on status and outcomes.
• Safeguard patient, financial, and personnel data; comply with policies and professional standards at all times.
• Assist with press releases and newsletters to support brand and community awareness.

Ideal Candidate Profile

• Bachelor’s degree in marketing or equivalent sales/marketing experience in a service industry.
• 1–3 years of sales and marketing experience; healthcare or hospice/home care experience preferred.
• Ability to travel within a 50-mile radius to support accounts across Cuyahoga and Lorain counties.
• Reliable transportation, valid driver’s license, and required automobile insurance.
• Proactive, independent, and organized; able to work responsibly with minimal supervision while collaborating with internal teams.

Compensation And Location

Salary range: $68,309–$81,042 USD, commensurate with experience. This is a full-time, in-person role based in Lorain, OH, with regional travel to serve Cuyahoga and Lorain counties.

Benefits

• 401(k) with matching, paid time off, and opportunities for growth within the organization.
• Health, dental, and vision insurance; employee assistance program; life insurance.
• Flexible spending account (FSA) and health savings account (HSA) options.
• Team culture that values listening, growth, and high standards of care.

How To Apply

Submit your application here to be considered for the Community Liaison - Hospice Marketer role.

If you’re a relationship-driven marketer who values data, collaboration, and compassion, this role offers a meaningful path to impact patient care across the community.

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