Credit Karma is Hiring for Growth Marketing Associate II, Credit Karma MoneyNew

Growth Marketing Associate II, Credit Karma Money (Oakland, CA)

Join a high-impact growth team helping expand Credit Karma Money’s primary banking product. This role focuses on lifecycle marketing across email and push to acquire new banking users, activate direct deposit, and deepen long-term engagement.

Company Overview

Credit Karma is a mission-driven company championing financial progress for 140M+ members worldwide. Known for pioneering free credit scores, the platform also helps members with identity monitoring and shopping for financial products, plus free checking and savings. The company has grown to 1,700+ employees across multiple hubs, including Oakland.

Role Summary

As a Growth Marketing Associate II, you will build and optimize cross-channel lifecycle programs that move members from signup to active, engaged banking users. You’ll collaborate with Product, Engineering, Copy, Design, and Brand to create personalized messaging and in-product experiences. The ideal candidate blends analytical rigor with strong execution, using data to test, learn, and scale what works.

Key Responsibilities

• Build, test, deploy, and analyze lifecycle campaigns across email and push notifications.
• Use data to identify opportunities to acquire new banking users and drive direct deposits.
• Monitor campaign performance, flag drop-offs, and recommend optimizations to improve conversion and retention.
• Partner with Product, Engineering, Copy, Design, and Brand to deliver compelling, personalized messages and experiences.
• Design and implement A/B tests to optimize message components prior to launch.

Ideal Profile

Must-Haves

• 2–3 years in a data-driven marketing role with strong executional follow-through.
• Analytical mindset; comfort working with spreadsheets and dashboards.
• Familiarity with key lifecycle metrics (e.g., CTR, CVR, retention, ARPU).
• Ability to thrive in a fast-paced, cross-functional environment with a solution-oriented approach.

Nice To Have

• Hands-on experience with platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
• Exposure to financial services, fintech, or B2C lifecycle marketing.
• Technical background (e.g., Economics, Statistics, Math) and past experience with SQL.
• Intermediate to advanced Excel and experience designing A/B or multivariate tests.

Compensation, Benefits, And Location

Location: Oakland, CA. The base salary range for this role is $137,000–$153,000 USD, plus equity and benefits. Compensation follows a role-based structure with variation by geographic location.

Benefits

• Medical and dental coverage.
• Retirement plan and commuter benefits.
• Wellness perks and education benefits.
• Paid time off (vacation, sick, baby bonding, cultural observance, and more).
• Paid Gift Week in December.

Credit Karma is an Equal Employment Opportunity employer and maintains a diverse, inclusive work environment.

How To Apply

Submit your application via Greenhouse to be considered for the Growth Marketing Associate II role.

Conclusion

If you’re ready to drive lifecycle growth for a product with meaningful member impact, this opportunity is worth a close look. For more vetted roles and marketing resources, explore