Coty is Hiring for Senior Brand Manager
Coty is hiring for Senior Brand Manager.
100x Marketers Team
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Senior Brand Manager, Global Color — Coty (New York, NY)
Looking to lead global growth in color cosmetics? Coty is hiring a Senior Brand Manager in New York to drive innovation, 360° marketing, and go-to-market execution for one of its dynamic color brands. This role blends product development, omnichannel strategy, and team leadership to deliver consumer-first launches across markets.
Company Overview
Coty is one of the world’s largest beauty companies, spanning fragrance, color cosmetics, skincare, and body care. The company champions inclusivity, diversity, and collaboration, bringing bold ideas to life across global markets. For more on the organization and culture, visit Coty’s company profile on Indeed.
Role Summary
As Global Senior Brand Manager — Color, you will own the innovation pipeline from concept through retail execution while steering data-informed brand strategy and launches. You’ll collaborate closely with cross-functional partners (Marketing, Operations, Design, Packaging, Project Management, Finance, Legal, Supply Chain, PR, Education, and Digital) and affiliates to deliver profitable, consumer-first plans within budget.
The role manages a team of 2–3 Brand Managers, partners with LA-based teams and global markets, and places special emphasis on DTC and U.S. growth priorities. Success requires balancing leadership, strategic thinking, and flawless execution across a diverse portfolio.
Key Responsibilities
- Support the Global Marketing Director in executing the global strategic roadmap.
- Lead and develop a team of 2–3 Brand Managers.
- Own product development and the innovation pipeline from concept to retail execution.
- Create consumer-first 360° brand experiences across all touchpoints and channels.
- Partner with LA-based teams, cross-functional partners, and affiliates to deliver omnichannel plans focused on DTC and the U.S. market.
- Develop product briefs, offering books, and 360° activation plans for global markets and retailers.
- Support regional and retailer trade marketing programs to ensure local relevance and executional excellence.
- Collaborate with Finance to deliver growth within budget and with Supply Chain to ensure launch readiness.
- Monitor the competitive landscape, identify whitespace opportunities, and drive action plans to capture them.
- Provide affiliates with timely updates and toolkits to meet global launch requirements.
Ideal Profile
- 7+ years in marketing with 3–5+ years in cosmetics product development; experience managing and mentoring a team of 2+.
- Bachelor’s degree required; MBA is a plus.
- Global experience with strong knowledge of the U.S. market and omnichannel best practices in beauty.
- Analytical, fiscally responsible, and adept at turning insights into clear, fact-based recommendations.
- Creative, culturally attuned, highly organized, and collaborative with strong interpersonal skills.
- Experience across indie and iconic beauty brands is a plus.
Compensation, Benefits, And Location
- Location: New York, NY; hybrid schedule with the option to work up to 50% of the month remotely per Coty’s global omni-working policy.
- Base salary range: $130,000–$145,000 USD + bonus (depending on experience and location-related factors).
- Global exposure working across international teams and brands.
- Generous paid time off and holidays; Summer Fridays.
- Comprehensive health, dental, and vision coverage.
Coty is an equal opportunity employer committed to an inclusive, diverse workplace.
How To Apply
Submit your application via Indeed to be considered for this role. Apply here.
- Recruiter outreach after initial review.
- Telephone or online introductory meeting.
- First interview (online or in-person).
- Second interview.
- Offer proposal with terms of employment.
Conclusion
This Senior Brand Manager role offers the chance to shape global color innovation while leading a high-performing team at scale. If you’re ready to drive consumer-first launches and collaborate across markets, apply today.
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