Consuela LLC is Hiring for Social Media Manager

Social Media Manager at Consuela (Hybrid, Austin, TX)

Consuela, a fashion lifestyle brand known for vibrant design and purpose-driven storytelling, is hiring a Social Media Manager. This role blends creative vision with data-informed execution to grow community, elevate the brand voice, and support business objectives across organic channels.

Company Overview

Founded by Conni Reed, Consuela is a handbag and accessories brand rooted in a philosophy they call the “Art of the Unmatched”—a celebration of unexpected color, texture, and pattern. Guided by its mantra, “Make Today Ridiculously Awesome!”, the company designs with intention and emphasizes uplifting stories, community, and creative collaboration. With operations in Austin, TX and León, Guanajuato, Mexico, Consuela’s omnichannel business spans e-commerce, wholesale, retail, and national department store partnerships. Learn more about the company

Role Summary

As Social Media Manager, you will steward Consuela’s voice, visuals, and storytelling across organic social channels. The role reports to the Director of Digital & E-commerce Marketing and collaborates closely with Creative, Brand, E-commerce, Customer Experience, and Retail teams.

• Own the social content calendar and ensure consistent tone, voice, and visual identity.
• Balance aspirational storytelling with measurable outcomes tied to campaigns and product launches.
• Collaborate cross-functionally to reflect brand values and drive community growth.
• Contribute as an individual contributor on the Marketing team (no direct reports).

Strategy, Planning & Execution

• Develop and execute a holistic social strategy aligned to campaign calendars, launches, and brand milestones.
• Maintain an always-on content calendar with consistent voice and visual identity across platforms.
• Track cultural moments and platform innovations to keep the brand relevant and timely.
• Align social plans with broader brand, marketing, and creative priorities.

Content Creation & Brand Storytelling

• Concept, create, edit, and publish original photo, video, Reels/TikTok, Stories, and graphics that embody the Consuela aesthetic.
• Curate UGC, lifestyle imagery, and influencer content to enrich storytelling.
• Partner with Creative, E-commerce, and Brand teams to build templates and on-brand assets.
• Support Retail and Wholesale storytelling, including store events and seasonal activations.

Community & Engagement

• Collaborate with Customer Experience to address product inquiries and support customer happiness.
• Foster a loyal, engaged community by building relationships with influencers and brand advocates.
• Support social listening, sentiment monitoring, and feedback loops to inform content and support.

Analytics & Optimization

• Track and report on engagement, reach, saves, shares, follower growth, and content effectiveness.
• Use insights to test formats, cadence, and timing; optimize future campaigns and creative.
• Monitor industry trends and competitor benchmarks to refine approach and spot opportunities.

Qualifications & Experience

• 3+ years of social media management experience, ideally in fashion, lifestyle, or brand-led consumer products.
• Strong portfolio across photo, video, and copy that demonstrates visual storytelling and creative direction.
• Expertise with Instagram, TikTok, Pinterest, YouTube, Facebook, Substack, LinkedIn, Threads, and emerging channels.
• Proficiency in Sprout Social, Meta Business Suite, CapCut, Canva, Adobe Creative Suite (or similar).
• Working knowledge of analytics tools (e.g., Google Analytics, TikTok Analytics) to inform content strategy.

Skills & Attributes

• Creative, strategic thinker who understands the “why” behind each post and campaign.
• Adaptable copywriter with strong brand voice and social nuance.
• Deep interest in fashion, art, design, and culture; pulse on aesthetics and trends.
• Collaborative communicator who thrives in fast-paced, feedback-rich environments.
• Strong organization and project management skills; balances creativity with execution.

Traits That Thrive Here

• Naturally curious with a pulse on platform evolution and visual trends.
• Equal parts creator and analyzer; motivated by performance insights and storytelling.
• Brand protector and innovator; knows when to push and when to preserve.
• Comfortable with ambiguity and energized by creative exploration.

Compensation & Location

• Salary: $75,110–$92,747 USD, commensurate with experience.
• Location: Austin, TX (Hybrid).
• Reports to: Director, Digital & E-commerce Marketing.
• Team: Marketing; cross-functional collaboration with Creative, Brand, E-commerce, Customer Experience, and Retail; no direct reports.

How to Apply

Ready to tell stories that matter? Submit your application through Consuela’s recruiting portal here.

Conclusion

This is a high-impact opportunity to shape Consuela’s social presence, connect with a devoted community, and translate a distinctive brand ethos into measurable growth. If you thrive at the intersection of creativity and data, consider applying today.

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