COMPLEX is Hiring for Marketing Manager, TikTok (Complex Shop + Events)

Marketing Manager, TikTok (Complex Shop + Events) At COMPLEX

COMPLEX seeks a hands-on TikTok marketer to grow the platform presence for Complex Shop and flagship IRL events, including ComplexCon and Family Style. This mid-level role blends content creation, creator partnerships, and performance reporting to translate cultural moments into measurable brand and commerce results.

Company Overview

Founded in 2002, COMPLEX

Role Summary

The Marketing Manager, TikTok will own day-to-day strategy and execution for Complex Shop and event channels on TikTok. You will concept, produce, and edit native content; activate and manage creators; coordinate cross-functionally on product drops and event moments; and report on performance to drive continuous improvement. The ideal candidate brings 3–5+ years of direct TikTok experience within consumer, e-commerce, or entertainment-driven brands.

Key Responsibilities

Content Creation & Management

• Develop and execute a TikTok-first content calendar for Complex Shop and IRL events.
• Concept, shoot, and edit native videos (trends, challenges, product features, behind-the-scenes, and more).
• Align creative with brand voice and optimize for TikTok culture and algorithms.

Influencer & Creator Network

• Build and manage relationships with TikTok creators to amplify Shop campaigns and event marketing.
• Lead outreach, negotiations, briefs, approvals, and day-to-day coordination.
• Track performance against KPIs and optimize creator programs over time.

Campaign Execution

• Partner with merchandising, events, studio, and growth teams on product drops and experiential moments.
• Launch TikTok-native organic and paid campaigns tied to commerce and cultural moments.
• Drive measurable results across awareness, engagement, and conversions.

Analytics & Insights

• Monitor analytics and platform trends; adjust content in real time to improve performance.
• Report results, learnings, and ROI to marketing leadership; test emerging features and formats.

Ideal Profile

• 3–5+ years managing TikTok for consumer-facing brands in sports, music, streetwear, or D2C e-commerce.
• Portfolio of viral or high-performing TikTok content; comfortable behind and/or in front of the camera.
• Fluent in TikTok trends, editing tools, and native formats.
• End-to-end influencer management experience (contracting, briefing, approvals, analytics).
• Data-driven, with the ability to translate insights into actionable improvements quickly.
• Highly organized self-starter who thrives in fast-paced, culture-led environments.
• Passion for the culture of streetwear, fashion, sneakers, music, sports, and entertainment.

Compensation, Benefits, And Location

Job type: Full-time | Location: Los Angeles, CA | Work authorization: Candidates must be legally authorized to work in the U.S.; COMPLEX participates in E-Verify and does not offer visa sponsorship for this role.

Estimated pay range: $90,000–$110,000 USD. Actual pay varies by location, experience, and performance; the range may include salary and commission per employer guidelines.

• Benefits include medical, dental, vision; FSAs (healthcare, dependent care, commuter); short-/long-term disability and life insurance; paid parental leave; 401(k) with 4% match; pet insurance; legal and identity protection plans; vacation and sick time.
• Equal opportunity employer; all qualified applicants receive consideration without regard to protected characteristics.

How To Apply

Ready to help shape COMPLEX’s TikTok presence across commerce and events? Submit your application via the employer’s portal:

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