Collective Health is Hiring for Director, Growth Marketing

Director, Growth Marketing at Collective Health

Collective Health is hiring a Director, Growth Marketing to accelerate enterprise demand and retention across the employer health benefits ecosystem. This AI-native leader will design full-funnel programs, stand up ABM at scale, and build a data-driven engine in close partnership with Sales and Client Success.

Company Overview

Collective Health integrates cutting-edge technology, compassionate service, and user-centered design to help employers and their people get more from their health benefits. Learn more about

Role Summary

Reporting to the VP of Marketing, this strategic individual contributor will architect and own growth—from lead generation and pipeline development through customer retention and win-back—while building and optimizing the MarTech stack and piloting AI-enabled workflows. Over time, the role may build a team or agency ecosystem.

Key Responsibilities

• Build the growth engine: Design and own a B2B strategy that drives new sales and retention across employers, benefits brokers, hospitals, and other healthcare partners; stand up ABM for high-value enterprise accounts including health plans, hospital systems, and payviders.
• Drive full-funnel influence: Run campaigns that move prospects from MQL through RFP and to closed-won, partnering closely with Sales throughout the cycle.
• Retention and win-back: Delight existing customers, proactively nurture at-risk accounts, and re-engage lost customers in tight collaboration with Client Marketing.
• Analytics ownership: Define, measure, and report growth metrics; use data to prioritize initiatives with the highest ROI and communicate results to executives.
• MarTech stack ownership: Be a power user of Salesforce and HubSpot to build campaigns, workflows, and reporting; evaluate new tools to scale an automated, seamless funnel.
• AI-native execution: Deploy AI agents and workflows to scale media, operations, and content; pioneer AI best practices for growth acceleration in a lean environment.
• Cross-functional alignment: Operate shoulder to shoulder with Sales, Client Success, and RevOps to target, nurture, and advance the right accounts.

Ideal Profile

• 15+ years in B2B growth and ABM, driving revenue in complex enterprise sales environments; experience in health benefits or digital health is strongly preferred.
• Hands-on expertise across SEM, SEO, paid social (especially LinkedIn), and lifecycle email marketing; proven campaign development, testing, and scaling.
• AI-native leader who has implemented AI to improve effectiveness, efficiency, and team capacity; experience building an AI-enabled team is a plus.
• Data-first operator adept at analysis, visualization, and executive-ready reporting to inform decisions and demonstrate impact.
• Systems-minded owner of Salesforce and HubSpot; proficiency with Demandbase or 6Sense, plus tools like ZoomInfo, Zapier, and Clay.
• Strategic yet hands-on: comfortable testing, optimizing media, creating content, and pulling reports alongside AI-driven workflows.
• Curious, experimental, and resilient, with a genuine interest in the healthcare industry and continuous improvement.

Why Join Us

• Mission-driven culture that values innovation, collaboration, and excellence in healthcare.
• Impactful projects that shape the future of the organization and member experience.
• Professional development via internal mobility, mentorship programs, and courses tailored to your interests.
• Flexible work arrangements and a supportive work-life balance.

Compensation, Benefits, And Location

This hybrid role is based in San Francisco, CA; Plano, TX; or Lehi, UT, with in-office expectations of two days per week. The expected base salary range is $168,000 to $210,000 USD; actual pay depends on location, qualifications, experience, and internal equity.

• Eligible for stock options and a comprehensive benefits package, including health insurance, 401(k), and paid time off. See
• Equal opportunity employer; reasonable accommodations available during the hiring process. For details on data use, see the privacy policy.

How To Apply

Apply via the company’s application portal here. For accommodation requests, contact recruiting-accommodations@collectivehealth.com.

Conclusion And Next Steps

If you’re an AI-native growth leader ready to build a full-funnel engine in enterprise healthcare, this role offers meaningful scope and impact. Apply today or explore more marketing opportunities curated by Mesha.

About Mesha

Mesha is a hub for ambitious marketers, offering playbooks, company spotlights, and curated roles. Visit trymesha.com to discover resources that can accelerate your marketing career.