Cognizant Technology Solutions is Hiring for Global Digital Campaigns Lead

Global Digital Campaigns Lead at Cognizant Technology Solutions

Cognizant Technology Solutions is hiring a Global Digital Campaigns Lead to architect and optimize full-funnel programs across AI, analytics, cloud, IoT, and digital experience services. This is a high-impact, remote role for a data-savvy B2B marketer who can translate strategy into measurable pipeline and revenue.

Company Overview

Cognizant Corporate is a global community focused on meaningful impact, continuous learning, and outcome-driven collaboration. The team empowers people to think strategically, inspire others, and lead with purpose in a forward-thinking environment at Cognizant Technology Solutions.

Role Summary

As the Global Digital Campaigns Lead, you will design, execute, and optimize integrated digital programs for technology service lines, partnering closely with marketing leaders. Reporting to the Global VP of Technology and Service Line Marketing, you will convert business objectives into full-funnel campaigns that drive pipeline, revenue, and executive-ready insights.

Key Responsibilities

• Own campaign strategy and architecture across paid social (especially LinkedIn), SEM, display, programmatic, email nurture, and web.
• Define objectives, target segments, and messaging in partnership with service line leaders for AI, analytics, cloud, IoT, and digital experience programs.
• Lead end-to-end performance measurement and analytics for global digital campaigns; report impact on pipeline and revenue.
• Establish rigorous testing and optimization (A/B and multivariate) to continuously improve performance and ROI.
• Translate complex data into executive-ready narratives; deliver quarterly business reviews with clear, actionable recommendations.
• Orchestrate cross-functional teams (creative, content, operations, media) and lead stakeholder cadences to ensure cohesive delivery and optimization.
• Serve as MarTech SME, leveraging Salesforce, SixSense, and AdTech capabilities; recommend tools that improve outcomes.

Ideal Profile

Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, or related field; 7+ years in B2B digital marketing and demand generation leadership.
• Expert, hands-on LinkedIn Campaign Manager skills: advanced targeting, budget optimization, and varied ad formats.
• Deep CRM experience (Salesforce preferred), including nurture design, data flows, and performance reporting.
• Advanced analytics proficiency (Google Analytics 4 or Adobe Analytics) and data visualization (Tableau or Power BI).
• Demonstrated B2B multi-touch attribution modeling and reporting on pipeline and revenue influence.
• Proven success leading complex projects and influencing cross-functional teams in a matrixed environment; excellent communication and executive presentation skills.

Personal Attributes

• Analytical, critical thinker who synthesizes quantitative, qualitative, and market data to reveal strategic opportunities.
• Entrepreneurial and experimental mindset; comfortable testing, learning, and iterating amid ambiguity.
• Compelling data storyteller who can drive understanding, consensus, and action across audiences, including executives and sales.
• Proactive, resilient leader adept at managing concurrent projects and building strong cross-functional relationships.

Compensation and Location

Location: Remote (United States). Employment Type: Full-time. Applications accepted until September 25, 2025. Salary range: USD $160,000–$180,000, depending on experience; eligible for Cognizant’s discretionary annual incentive program, subject to applicable plan terms and policies. Flexible work model and wellbeing programs support work-life balance.

• Medical, dental, vision, and life insurance (eligibility requirements apply)
• Paid holidays and Paid Time Off
• 401(k) plan and contributions
• Long-term and short-term disability coverage
• Paid parental leave
• Employee Stock Purchase Plan

How to Apply

Submit your application and resume via the employer’s portal: Apply here. Early applications are encouraged.

Conclusion

If you excel at orchestrating data-driven, global B2B campaigns and influencing outcomes, this role offers the scope to make a measurable impact. For more resources, playbooks, and curated marketing roles, explore Mesha and our latest openings at Mesha Jobs.