City of Lancaster (PA) is Hiring for Social Media & Tourism Marketing Manager

The City of Lancaster (PA) is hiring a Social Media & Tourism Marketing Manager to elevate the city’s profile as a destination. This role blends content creation, integrated campaigns, partnerships, and analytics to drive visitor engagement and support local economic growth.

Company Overview

City of Lancaster (PA) promotes local businesses, attractions, and community events to strengthen Lancaster’s reputation as a premier place to visit. Learn more on the company page. City of Lancaster (PA)

Role Summary

The Social Media & Tourism Marketing Manager develops and executes strategies across social, digital, and traditional channels to highlight Lancaster’s events, businesses, and attractions. You will create and manage tourism-focused content, oversee website and app updates, track performance, and support on-site marketing at special events. This role reports to the Bureau Chief of Tourism & Promotions and requires flexibility for periodic evenings, weekends, and holidays.

Key Responsibilities

• Plan, produce, and publish multimedia social content (photos, videos, reels) with compelling, on-brand copy.
• Manage and grow Facebook, Instagram, TikTok, Twitter/X, and LinkedIn; monitor and respond to comments and messages.
• Capture and edit photo/video assets; assist with print and digital ads, brochures, and promotional materials.
• Execute integrated campaigns for tourism, events, and local businesses; coordinate seasonal and thematic promotions.
• Implement and optimize paid digital advertising to expand reach and engagement.
• Collaborate with local businesses, attractions, cultural organizations, and tourism partners; develop partnerships with state and regional agencies; attend networking events, trade shows, and industry conferences.
• Maintain and update tourism websites, apps, and event listings; integrate social feeds and campaigns; ensure accessibility and brand alignment across platforms.
• Monitor and report on engagement, ROI, visitor statistics, and tourism trends; conduct surveys and audience research; provide monthly performance reports with recommendations.
• Support tourism-related events with on-site marketing, promotions, and content creation; follow safe practices in all duties.

Ideal Profile

• Strong understanding of social media best practices and digital marketing strategy.
• Experience developing campaigns and managing brand identity across channels.
• Excellent writing and storytelling skills with the ability to craft engaging marketing copy.
• Proficiency with design and production tools (e.g., Adobe Creative Suite, Canva).
• Experience with paid social advertising and digital analytics.
• Knowledge of Lancaster’s tourism landscape, attractions, and community events.
• Ability to use CMS and email marketing tools; understanding of SEO, website analytics, and tourism data analysis.
• Excellent communication and public speaking; able to work independently and collaboratively.
• Strong organization, project management, creative problem solving, and strategic thinking skills.

Compensation And Location

Full-time role based in Lancaster, PA. Salary range: $62,000–$67,000 USD, depending on experience. Requires flexibility for periodic evenings, weekends, and holidays.

How To Apply

Review the full posting and submit your application via GovernmentJobs.com: Apply here.

Conclusion

If you’re motivated to showcase a vibrant destination and build community through content, partnerships, and data-driven marketing, consider this opportunity with the City of Lancaster.

About Mesha

Mesha is a hub for ambitious marketers with playbooks, company spotlights, and curated roles. Explore resources or browse more opportunities for roles like this. Visit Mesha or see marketing jobs