Chai Vision is Hiring for Creative Growth & Strategist

Creative Growth Strategist (Paid Media) — Chai Vision (Austin, TX)

Chai Vision is hiring a Creative Growth Strategist (Paid Media) to translate performance insights into high-impact ad creative for a portfolio of DTC brands. This full-time, in-person role in Austin, TX sits at the intersection of strategy, creative, and analytics—ideal for a marketer who thrives on testing and iteration across Meta, Google, and YouTube. If you enjoy owning the full creative lifecycle and partnering with media buyers and creators, read on.

Company Overview

Chai Vision is a fast-growing e-commerce company with a dynamic portfolio of DTC brands across fitness and wellness, kids and toys, home furniture, pet care, camping, and supplements. With a strong presence on Shopify, Amazon, and TikTok Shop, the team scales through a data-driven, community-first approach and a focus on product–market fit. Learn more about Chai Vision on Indeed.

Role Summary

As the Creative Growth Strategist, you will lead paid media campaigns from ideation to execution, serving as the liaison between the creative team, growth marketing, media vendors, and media buyers. You will drive creative strategy, light creative direction, copy ideation alongside the lead copywriter, and performance analysis to deliver results across Meta (core), expanding into Google and YouTube, with exposure over time to OOH/TV and podcasting. Expect autonomy, clear ownership, and a direct-response mindset.

Key Responsibilities

• Lead end-to-end creative for paid social—from concepts and scripts to briefs and asset delivery.
• Analyze performance metrics (CTR, hook rate, ROAS, CAC) to spot patterns and inform concepts and tests.
• Write clear, actionable briefs rooted in customer psychology and performance data; collaborate with designers, editors, and UGC creators.
• Guide messaging frameworks, hooks, and storytelling for video-first formats; bonus if comfortable with quick mockups or light edits in Canva, CapCut, or Figma.
• Build and manage a structured testing roadmap; A/B test formats, scripts, hooks, and CTAs; synthesize learnings for scale.
• Produce monthly creative reports that connect output to business outcomes and tell a clear performance story.

Ideal Profile

Qualifications

• 5+ years in creative strategy, paid social, or performance marketing, ideally in DTC or a performance agency.
• Deep knowledge of Meta Ads (required) and TikTok Ads (strongly preferred); experience with Google/YouTube creative.
• Proven ability to independently ideate, script, and direct paid social creative.
• Experience managing creative workflows across multiple brands and timelines in a fast-paced environment.
• Strong writing instincts for ad copy, UGC scripts, and headlines.
• Proficiency with metrics and tools such as Meta Ads Manager, Google Ads, Motion, or Looker.
• Confident communicator and presenter with internal and external stakeholders.
• Bonus: Light design or editing skills (Figma, Canva, CapCut, Adobe) and familiarity with Notion, Monday, or ClickUp.

Working Style

• Independent, proactive thinker who executes without step-by-step guidance.
• Collaborative, low-ego partner to creative and media teams.
• Obsessed with testing, iteration, and direct-response performance.
• Motivated by turning data into scalable creative.

Compensation And Location

• Job Type: Full-time, in person.
• Location: Austin, TX.
• Department: Marketing; Reports to: Creative Director.
• Schedule: 9:00 AM – 5:00 PM CST.
• Salary: $75,000–$100,000 USD per year.
• Benefits: 401(k), health insurance, paid time off.
• Primary Channels: Meta (core), with growth into Google and YouTube; potential exposure to OOH/TV and podcasting.

How To Apply

To be considered, submit your application via Indeed.

This role suits marketers who blend creative instincts with performance rigor. If shaping high-velocity ad creative across multiple DTC brands sounds energizing, consider applying.

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