Cariloha is Hiring for Vice President of Online Growth Marketing

Vice President Of Online Growth Marketing At Cariloha

Cariloha is hiring a Vice President of Online Growth Marketing to lead digital acquisition and accelerate the customer journey from showroom to online. This is a senior, full-time role based in Sandy, UT, focused on responsibly scaling revenue while improving retention and lifetime value.

Company Overview

Cariloha is an omni-channel brand offering soft, sustainable bedding, bath, and apparel made from bamboo viscose. Inspired by the Caribbean and Aloha spirit, the company blends comfort and eco-conscious design across a growing retail footprint of 70+ stores in 16 countries. As a Certified B Corporation, Cariloha commits to high standards of performance, transparency, and social impact. Learn more about Cariloha.

Role Summary

Reporting to the Executive VP of Marketing, the VP of Online Growth Marketing will own the strategy and execution for online growth. You will architect and scale new customer acquisition, leverage high-traffic showrooms and digital channels, and optimize the end-to-end funnel from first touch to repeat purchase.

Key KPIs

• New customer acquisition
• Customer Acquisition Cost (CAC)
• Online Revenue per Subscriber (RPS) from showroom customers

Responsibilities

• Own online growth strategy and the showroom-to-online customer journey.
• Activate digitally native channels and emerging platforms to grow sales.
• Drive continuous optimization through A/B testing, funnel analysis, and performance tracking.
• Partner with Store Managers, Regional Sales Directors, Product, Creative, and Sales to align on goals.
• Coordinate with CRM, email, and lifecycle teams to increase LTV and retention.
• Assess and implement tools, vendors, and platforms that enhance growth.
• Report regularly to executive leadership with transparent metrics and recommendations.

Ideal Profile

• 7+ years in digital growth marketing, preferably in consumer products.
• Proven record scaling acquisition and retention for high-growth omni-channel brands.
• Expertise in performance marketing, customer journeys, email funnels, and e-commerce optimization.
• Strong analytical skills with the ability to translate insights into strategy.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Confident communicating with C-level executives and instilling trust in the narrative and numbers.

Compensation, Benefits, And Location

• Location: Sandy, UT
• Employment: Full-time
• Salary range: $151,491–$189,519 USD, based on experience and qualifications
• Medical, dental, vision, and life insurance
• 401(k) match
• Paid time off (PTO)
• Gym membership options
• Recognition programs, including weekly/monthly rewards and five annual $2,500 “Live Your Dream” awards
• Generous product discounts
• Annual product giveaways
• Fully stocked kitchen and frequent catered meals
• Flexible work scheduling
• Annual free, one-on-one private financial consulting

How To Apply

Ready to lead online growth at Cariloha?

About Mesha

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Conclusion

This role is ideal for a data-driven leader who thrives at the intersection of retail showrooms and digital growth. If the scope aligns with your experience, submit your application and take the next step in shaping Cariloha’s online growth strategy.