CapsLock is Hiring for Marketing Analytics Specialist

Marketing Analytics Specialist At CapsLock

CapsLock is hiring a Marketing Analytics Specialist to strengthen its measurement foundation across web and paid media. If you excel at GTM, GA4, and Looker Studio—and enjoy solving complex tracking challenges across multiple ad platforms—this role offers the chance to drive reliable insights at scale.

Company Overview

CapsLock is a performance marketing agency managing over $120M in annual media spend for U.S.-based companies in the home improvement sector. The Ad Tech team underpins accurate tracking, reporting, and data integrity so media buyers can make confident, data-driven decisions.

Role Summary

The Marketing Analytics Specialist will own end-to-end tracking and reporting across web properties and paid channels. You’ll manage GTM/GA4 configurations, build and maintain dashboards in GA4 and Looker Studio, implement and troubleshoot conversion tracking across major ad platforms, and collaborate with developers and media buyers. You’ll also evaluate and apply AI tools to streamline validation, error detection, and reporting workflows.

Key Responsibilities

• Tracking & Analytics Management: Manage GTM and GA4 accounts/containers; deploy tags, triggers, and variables; troubleshoot data issues; maintain GA4 and Looker Studio dashboards.
• Conversion Tracking & Integrations: Implement and maintain conversion tracking across Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, and Outbrain; monitor and resolve data discrepancies; align with media buyers.
• Data Analysis & Optimization: Analyze performance data to identify trends and gaps; recommend improvements to targeting, measurement, and attribution; refine tracking setups continuously.
• Cross-Functional Collaboration: Partner with developers to define metrics and events; document processes; propose workflow improvements; stay current on analytics and attribution best practices.
• AI Integration: Propose and implement AI-powered checks for data validation and error detection; share recommendations on AI tools that enhance reporting and collaboration.

Ideal Profile

• Proven expertise with Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio.
• Hands-on conversion tracking across Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, and Outbrain.
• Strong troubleshooting and debugging skills for analytics and tracking implementations.
• Familiarity with media buying workflows, performance KPIs, and attribution models; commitment to data accuracy.
• Experience using AI tools (e.g., ChatGPT, automation scripts, AI reporting assistants) to improve validation, reporting, and team efficiency.
• Process-oriented with strong documentation habits; able to standardize and scale workflows.
• Excellent communication and writing skills in English; proactive, inquisitive, and solution-focused.
• Highly organized; comfortable switching between quick-turn tasks and longer-term projects.
• Resilient and adaptable in a fast-paced, changing environment; effective independently and in remote collaboration.

Compensation, Benefits, and Location

Salary range: $58,014–$77,671 USD. Full-time, remote role. Posted location: Maine. Work from a comfortable location within the CET time zone; the team emphasizes flexibility and balance.

• Flexible remote work within CET hours.
• Work-life balance with flexible scheduling and generous paid vacation.
• Attractive benefits package supporting health and well-being.
• Performance-based bonus system.
• Continuous learning, career advancement, and collaboration with a skilled team.
• Diverse, international culture that values innovation, collaboration, and respect.

How To Apply

Ready to be a key contributor to CapsLock’s Ad Tech team? Apply here and include examples of tracking setups, dashboards, or automation you’ve implemented.

Conclusion

This role is well-suited for analytics professionals who value accuracy, scalable systems, and collaborative problem-solving. If you’re passionate about clean data, dependable attribution, and practical AI, consider applying.

About Mesha

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