CA State Lottery is Hiring for MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Marketing Specialist (Brand Marketing Manager), California State Lottery

The California State Lottery is hiring a Marketing Specialist to serve as Brand Marketing Manager, leading integrated campaigns that grow the Lottery’s brand and support product launches. Based in Sacramento County with a hybrid schedule, this role partners with agencies and cross-functional teams to deliver high-impact work aligned to the Lottery’s mission of funding California schools.

Company Overview

The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is a revenue generator that does not receive taxpayer funds from the state’s general fund and is dedicated to providing supplemental funding for California’s public schools and colleges. In FY 2021–22, the Lottery generated over $8.8 billion in sales, contributing more than $2 billion to schools. Products are sold at 23,000+ retailers statewide, with offerings spanning Scratchers, jackpot draw games, and daily games. Learn more at calottery.com.

Role Summary

Reporting to the Chief of Consumer Marketing and the Staff Services Manager II, the Brand Marketing Manager leads the development and implementation of integrated marketing strategies across traditional, digital, retail, events, sponsorships, and owned channels. The role guides Brand Strategy & Integrated Marketing (BSIM) staff, collaborates with external agencies, reviews paid media plans, manages budgets and agency contracts, and ensures campaigns align with strategic goals and target audiences.

Key Responsibilities

• Lead brand strategy and integrated marketing planning in partnership with agencies and cross-functional teams.
• Oversee campaign development from brief through final creative production across TV, video, radio, streaming audio, OOH, digital, social, retail, events/experiential, sponsorships, and owned channels.
• Direct creative processes including key art, asset development, concept review, production coordination, and approvals.
• Evaluate and make recommendations on paid media strategies and media buys aligned to audience and objectives.
• Lead and mentor BSIM team members to deliver integrated plans and campaigns on schedule and within budget.
• Serve as contract manager for select marketing agency agreements; track advertising expenditures and program budgets.
• Use analytics and key metrics to inform strategy, optimize campaigns, and guide innovation.

Ideal Profile

• Bachelor’s degree preferred (marketing, communications, or related field).
• 5+ years of progressive brand marketing/advertising experience delivering integrated plans across traditional, digital, retail, and owned channels for a national or large regional brand or agency.
• 5+ years collaborating cross-functionally and leading internal/external stakeholders on integrated planning.
• 3+ years team leadership, guiding staff through planning, execution, and optimization of campaigns/projects.
• 3+ years managing creative and media agencies from strategy through concepting to final production.
• Hands-on creative development experience across TV, radio, streaming, OOH, display, social, and retail channels.
• Strong analytical skills; fluent in metrics-driven planning and performance interpretation; budget management proficiency.
• Clear communicator with presentation skills; Microsoft Word, Excel, PowerPoint; Adobe Spark a plus.

Special Requirements

• Current Marketing Specialist exam/list eligibility is required.
• Employment is subject to a background investigation; individuals with felony or gambling-related convictions are ineligible under the Lottery Act.

Compensation, Location, and Work Setup

• Classification: Marketing Specialist, California State Lottery; Working Title: Brand Marketing Manager; Job Code: JC-489129; Positions: 1.
• Type: Permanent, Full-time; Telework: Hybrid; Location: Sacramento County, CA (HQ: 700 North 10th Street, Sacramento, CA 95811).
• Salary: USD $6,623–$8,290; new-to-state candidates are hired at the minimum of the range.
• Periodic travel required for agency meetings, research, and production (e.g., TV shoots). Onsite amenities include an onsite restaurant, proximity to light rail, electric vehicle charging, and free parking.

How to Apply

Submit your application via CalCareers using the STD 678 and include a resume by the final filing date (9/9/2025). Apply through the official posting: CalCareers Job Posting.

Who may apply: candidates currently in the classification, eligible for lateral transfer or reinstatement, those with list or LEAP eligibility (or in process), and SROA/Surplus candidates (priority consideration). Applications are screened; only the most qualified will move forward. Monitor your email and CalCareers account for updates and reach out to the department’s HR team with questions or accommodation requests.

Conclusion and Next Steps

This Marketing Specialist role offers the opportunity to steward a well-known public brand and contribute to education funding across California. If your experience spans integrated brand leadership, agency management, and data-informed planning, consider applying before the deadline.

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