BSN Sports is Hiring for Consumer Insights Manager

Consumer Insights Manager at BSN SPORTS (Hybrid — Farmers Branch, TX)

BSN SPORTS is hiring a Consumer Insights Manager to design and deliver research that informs decisions across marketing, sales, digital, and product. This hands-on role blends survey design, interviews, and data analysis to translate customer signals into clear recommendations. If you excel at turning feedback into action and enjoy partnering with stakeholders, this opportunity offers meaningful impact today and a path to shape the insights function over time.

Company Overview

For more than 50 years, BSN SPORTS, a Varsity Brands company, has been a leading distributor of team sporting goods equipment and apparel in the United States. The company’s mission is to save coaches and administrators time off the field so they can make a greater impact on it. Learn more on the company page.

Role Summary

The Consumer Insights Manager will deepen BSN SPORTS’ understanding of a diverse customer base—from B2B coaches and athletic directors to D2C consumers and fans. You will design and execute research studies, analyze internal and external data, and synthesize insights into clear readouts for leadership and cross-functional teams. The role is both strategic and hands-on, with the mandate to establish scalable processes and help chart the future roadmap for insights across the organization.

Key Responsibilities

• Consumer & Market Research: Design and run surveys, interviews, focus groups, and quick-turn studies; uncover needs, pain points, and service preferences across high school, club, collegiate, and youth sports.
• Data Analysis & Insights: Analyze survey responses and internal/market data to identify patterns and opportunities; produce concise readouts with actionable recommendations for leadership and partners.
• Voice of the Customer: Own feedback programs (e.g., surveys, NPS, feedback loops) and collaborate with teams to ensure insights are captured, shared, and acted upon.
• Cross-Functional Collaboration: Partner with marketing, digital, sales, and product to inform strategy and represent the customer perspective in key decisions.
• Future Growth: Build scalable research processes and help define the long-term insights roadmap for BSN SPORTS.

Ideal Profile

• 5+ years in consumer or customer insights with end-to-end ownership of research studies.
• Strong qualitative and quantitative skills (survey design, interviews, focus groups, trend analysis).
• Fluent in data analysis, reporting, and storytelling; able to make complex findings simple and actionable.
• Experience with research and social listening tools; comfortable with DIY platforms for quick-turn insights.
• Curious, hands-on approach with the ability to balance rapid tests and deeper studies.
• Excellent communicator who partners effectively across marketing, digital, sales, and product teams.
• Bachelor’s degree in Marketing, Market Research, Psychology, Business Analytics, or related field.
• Background in sports, retail, or consumer products is a plus but not required.

Compensation, Benefits, and Location

• Employment Type: Full-time.
• Location & Work Setup: Farmers Branch, TX; hybrid schedule with four days per week onsite.
• Travel: Approximately 10% travel required.
• Salary Range: $70,568–$90,669 USD, depending on experience and qualifications.
• Benefits Highlights: Comprehensive health coverage; HSA/FSA options; wellbeing program; 401(k) with company matching; company-paid life, AD&D, and short-term disability; generous time off and paid holidays; ownership program; employee resource groups; volunteer opportunities (including St. Jude partnership); employee discounts on apparel and equipment.
• Work Environment: Office setting with regular periods of sitting, standing, and walking; reasonable accommodations available for essential functions.
• Equal Opportunity: Applicants are considered without regard to protected characteristics, in line with company policy.

How To Apply

Ready to apply? Submit your application through the official posting here.

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