Booz Allen Hamilton is Hiring for Advertising and Paid Media Manager

Advertising And Paid Media Manager At Booz Allen Hamilton

Booz Allen Hamilton is seeking an experienced Advertising and Paid Media Manager to lead integrated, data-driven programs that elevate brand awareness, thought leadership, and audience engagement across external channels. This Washington Metro area role focuses on enterprise-level campaigns aligned to business-to-government priorities.

Company Overview

This opportunity sits within Booz Allen Hamilton’s Enterprise Marketing team, partnering closely with corporate and business leaders to deliver multifaceted campaigns. Learn more about the company on its profile: Booz Allen Hamilton.

Role Summary

As the Advertising and Paid Media Manager, you will lead the Enterprise Paid Media and Advertising Program—integrating strategy across teams, defining and placing media, and overseeing execution. You will develop digital-first programs spanning creative, messaging, social (paid and organic), and content distribution, while establishing clear measurement frameworks and demonstrating ROI. Collaboration in a matrixed environment and coordination with agencies and vendors are central to the role.

Key Responsibilities

• Lead enterprise paid media and advertising across digital and traditional channels to support awareness, thought leadership, and engagement goals.
• Develop and execute integrated, digital-first programs covering messaging, creative, social (paid and organic), and content distribution.
• Define measurement frameworks with KPIs; report on ROI and optimize performance throughout the funnel.
• Target federal government audiences with data-driven storytelling and contextual messaging across platforms and publications.
• Align with corporate and sector stakeholders; manage agencies and partners to deliver brand-aligned content for government and technology decision-makers.
• Oversee budgets, vendor compliance, content governance, project plans, and contracts to ensure on-time, on-target delivery.
• Mentor talent, prioritize workstreams, and foster growth within a collaborative, matrixed environment.

Ideal Profile

• 8+ years leading paid media strategy and execution across digital and traditional channels, with audience-centric, B2G-aligned campaigns.
• Hands-on experience with platforms such as Google Ads, Meta, LinkedIn, and Reddit, using government-appropriate targeting approaches.
• Proven cross-functional alignment, stakeholder management, and collaboration in matrixed environments, including vendor/agency leadership.
• Expertise establishing KPI-driven frameworks and demonstrating ROI; strong performance optimization across the funnel.
• Experience managing teams and agencies; ability to tailor content for government and technology influencers and decision-makers.
• Bachelor’s degree required.
• Nice to have: B2G marketing to U.S. federal audiences and the tech community; full-funnel public sector experience (product marketing, capture support, brand-to-conversion).
• Nice to have: Analytics tools such as Power BI and Google Analytics; agility in high-pressure, fast-paced environments; strong organizational, leadership, time management, and relationship-building skills.

Compensation And Location

Job Type: Full-time. Location: McLean, VA (Washington Metro area). The projected compensation range is $86,800 to $198,000 (annualized USD). Salary is based on factors such as location, education, skills, experience, and contract-specific requirements. Booz Allen offers a comprehensive total rewards package, including health, life, disability, financial and retirement benefits, paid leave, professional development, tuition assistance, work-life programs, and dependent care. Posting may close within 90 days of the posting date.

Additional Information

• Work model emphasizes flexibility and collaboration. If listed as onsite, you will work in person as needed; remote/hybrid roles may require periodic work from a Booz Allen or client site.
• Identity verification: candidates are expected to be on camera during interviews/assessments; the company may take a picture to prevent fraud.
• Commitment to non-discrimination: all qualified applicants receive consideration without regard to protected statuses under applicable laws.

How To Apply

Ready to be considered? Submit your application via the employer’s careers site: Apply here.

Conclusion And Next Steps

This role is ideal for a senior paid media leader who thrives on cross-functional collaboration, measurable impact, and audience-centric storytelling for government and technology stakeholders. If your experience aligns, consider applying and preparing examples of KPI-driven, integrated campaigns you’ve led.

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