Boingo Wireless is Hiring for Performance Marketing Manager

Performance Marketing Manager — Boingo Wireless (Frisco, TX)

Boingo Wireless is hiring a Performance Marketing Manager to plan, build, and optimize multi-channel campaigns for its Enterprise business. This is a hands-on role focused on creating and scaling programs that drive qualified pipeline and measurable revenue impact.

Company Overview

Boingo Wireless designs, builds, and manages secure, high-performance connectivity solutions for airports, transit hubs, military bases, stadiums, multifamily communities, and commercial properties. The company delivers DAS, Wi‑Fi, private networks, and small cell systems to keep people and businesses connected. Learn more on Boingo’s company page.

Role Summary

Own the strategy and execution of performance marketing across SEM, SEO/AEO, LinkedIn Ads, and email. You will write ad and landing page copy, build tests, manage budgets, and collaborate with Sales, Creative, and external partners to accelerate lead quality and conversion. Success requires strong writing, analytical rigor, and the ability to move quickly in a fast-paced environment.

Key Responsibilities

• Strategy & Planning: Build a multi-channel plan tied to pipeline and revenue; define KPIs; create testing roadmaps; segment audiences and prioritize verticals.
• SEM: Manage Google Ads and Bing end-to-end—keyword research, ad copywriting, bidding, and landing page optimization—aligned to quality score and lead quality goals.
• SEO/AEO: Lead on-page, off-page, and technical SEO; implement Answer Engine Optimization to improve visibility and citations in AI-powered search.
• Paid Social: Plan, execute, and optimize LinkedIn campaigns (Sponsored Content, InMail, retargeting).
• Email & Content: Build outbound email programs with personalization; write high-converting ads, landing pages, and CTAs; apply conversion best practices for forms and page design.
• Experimentation: Run A/B and multivariate tests across ads, landing pages, and emails; translate results into scalable learnings.
• Analytics & Budgeting: Track KPI performance, report insights, monitor competitive trends (including AI search), and allocate spend efficiently across channels.
• Collaboration: Partner with agencies, Creative Services, Sales, and the broader marketing team to align on lead quality and GTM initiatives.

Ideal Profile

• 5+ years in performance marketing with hands-on SEM, SEO, LinkedIn Ads, and outbound email experience; strong copywriting for ads, landing pages, and email.
• Proficient with Google Ads, GA4, Bing Ads, LinkedIn Campaign Manager; experience with marketing automation and CRM (e.g., Salesforce + Marketing Cloud Account Engagement).
• Deep understanding of conversion best practices—landing page optimization, CTA strategy, campaign structure—and a track record of improving CVR and CPL via testing.
• Strong project management skills; ability to manage multiple campaigns in a fast-paced setting.
• Bonus: B2B technology or telecom experience; familiarity with verticals such as commercial real estate, multifamily, or healthcare.

Success Metrics

• Growth in qualified leads at target CPL and improved ROI from paid channels.
• Improved organic rankings, inbound lead quality, and visibility in AI-driven search results.
• Higher engagement across email and LinkedIn; measurable pipeline and revenue contribution.

Compensation & Location

Salary range: $93,003–$129,039 USD. This role is based at Boingo’s Frisco, TX headquarters, a short walk from The Star. The posting references on-site work at HQ.

How To Apply

Review the full details and submit your application via Indeed.

Conclusion

If you excel at building high-performing programs and want ownership across strategy, execution, and testing, this role offers scope to drive meaningful impact. Apply above to be considered.

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