BISSELL is Hiring for Brand Manager - Explore

BISSELL Brand Manager – Explore: Lead Cross-Category Innovation

BISSELL is hiring a Brand Manager – Explore to uncover whitespace opportunities, shape early-stage concepts, and inform the enterprise innovation roadmap. This future-focused role sits within the Cross-Category Strategy team and translates insights into actionable briefs that guide development and position the business for long-term growth.

Company Overview

BISSELL is advancing enterprise growth through cross-category exploration and innovation. The Explore function operates beyond traditional category constraints, partnering across teams to evaluate adjacent markets, new solutions, and emerging technologies that can expand the company’s portfolio and value proposition.

Role Summary

The Brand Manager – Explore synthesizes consumer insights, competitive intelligence, AI-assisted ideation, market trends, and internal data to recommend where to play and how to win. You will craft differentiated value propositions and innovation briefs—defining insights, benefits, reasons-to-believe, claims, and demos—that guide development teams and inform pipeline decisions. About 20% of the role supports the Core Consulting team by building scalable self-service tools, training resources, and leading positioning and claims workstreams for priority initiatives.

You’ll engage regularly with senior leadership to influence enterprise strategy and cross-category expansion. Success is measured by the quality and impact of innovation briefs, percentage of proposed projects chartered, adoption of consulting tools and frameworks, and strategic value delivered to early-stage initiatives. The role offers clear growth paths into product marketing leadership, strategic innovation, or broader enterprise positions as scope increases.

Key Responsibilities

• Market Analysis: Partner with insights teams to assess market trends, consumer behavior, R&R insights, and competitive landscapes to identify adjacent category growth opportunities.
• AI Early Adopter: Apply AI tools to accelerate insight generation, ideation, trend scanning, and workflow efficiency.
• Strategic Planning: Define where to play and how to win in new or adjacent categories; align recommendations to brand positioning and enterprise growth objectives.
• Data Utilization: Leverage qualitative and quantitative data to inform decisions, track performance, and iterate strategies; translate insights into clear business cases and action plans.
• Opportunity Identification: Prioritize opportunities based on impact, feasibility, and strategic fit; build compelling business cases for new ventures and innovation paths.
• Cross-Functional Collaboration: Work closely with marketing, product development, sales, and partner teams to ensure cohesive execution of exploration strategies and pre-charter projects.
• Performance Tracking: Establish success criteria; monitor and optimize new category initiatives against goals, adjusting approaches as needed.
• Innovation Leadership: Stay current on industry trends and emerging tech; manage cross-category development models; influence portfolio strategy; serve as marketing lead for pre-GPD innovation projects through charter handoff.

Ideal Profile

• Bachelor’s degree in Marketing or Business (MBA preferred but not required).
• 6+ years in consumer products or business consulting, including experience building business cases, shaping strategy, and developing consumer-facing marketing materials.
• Hands-on use of AI tools for insights, ideation, trend analysis, or workflow automation; able to share practical examples and outcomes.
• Proven cross-functional collaborator who can influence without direct authority and communicate effectively across levels, including senior leadership and external partners.
• Comfort operating in ambiguity with the ability to translate complex data into clear narratives, summaries, and recommendations; adept at remote, mobile, and asynchronous work environments.

Compensation And Location

Job type: Full-time. Location: Grand Rapids, MI. Compensation details were not listed in the posting. BISSELL is an equal opportunity employer; all qualified applicants will receive consideration consistent with applicable laws and company policy.

How To Apply

Review the full description and submit your application via the BISSELL careers portal here. Include relevant examples of AI-enabled work, strategy development, and cross-functional leadership to strengthen your candidacy.

Conclusion

This role is a strong fit for strategic marketers who thrive in ambiguity and enjoy building new paths to growth. For more roles and practical resources, explore Mesha—the hub for ambitious marketers with playbooks, company spotlights, and curated opportunities here, and browse current openings here.