BAD Marketing is Hiring for Email & SMS Account Manager- eCommerce Focus

Email & SMS Account Manager (eCommerce) — BAD Marketing (Remote)

BAD Marketing is building a pipeline of Email & SMS Account Managers for future opportunities. If you’re experienced in eCommerce retention and comfortable owning client relationships, strategy, and performance, this remote role offers the chance to lead a portfolio of brands while collaborating with creative and strategy teams. Note: This posting is for upcoming roles; there is no active opening at this time.

Company Overview

BAD Marketing is a global growth agency with a team of 170+ marketers, strategists, and creatives serving eCommerce, local lead generation, and info products. The agency emphasizes performance, leadership development, and collaborative culture. Learn more on the company page.

Role Summary

As an Email & SMS Account Manager, you’ll own retention strategy and execution across 8–10 eCommerce accounts. You will lead client communication, craft on-brand campaign concepts, oversee QA, and translate performance metrics into actionable insights. The role blends strategy and hands-on work—building advanced flows, optimizing segmentation and testing, and guiding designers and copywriters to deliver conversion-focused creative. This is a full-time, remote position with EST hours.

Key Responsibilities

• Lead client communication and retention strategy across a multi-account portfolio.
• Develop campaign concepts aligned to brand voice, goals, and customer journey stages.
• Build and optimize advanced email/SMS flows, calendars, segmentation, and A/B tests.
• Collaborate with designers and copywriters to deliver error-free, conversion-driven assets.
• Conduct ongoing audits to surface automation, segmentation, and testing opportunities.
• Translate CTR, CVR, RPR, and LTV into clear insights and recommendations for clients.
• Manage timelines and resources to meet deadlines without compromising quality or brand integrity.
• Ensure rigorous QA and cohesive brand alignment across email and SMS touchpoints.
• Stay current on retention trends and propose innovative, testable ideas to drive performance.

Ideal Profile (Required)

• 1+ years in eCommerce retention (email/SMS) with demonstrated strategy ownership.
• Ability to manage 8–10 client accounts and guide a small creative team with minimal oversight.
• Advanced experience with Klaviyo or comparable ESPs; strong campaign portfolio end-to-end.
• Strategic thinker with creative problem-solving and performance focus.
• Confident communicator who simplifies complex data and plans for stakeholders.
• Meticulous QA mindset—no typos, broken links, or off-brand creative.
• Comfort operating in a fast-paced agency with high ownership and low micromanagement.
• Fluency in core eCommerce metrics (CAC, LTV, CVR, RPR) and retention levers.
• U.S. or Colombia-based; within ±3 hours of EST; available Monday–Friday, 9 a.m.–6 p.m. EST.

Nice To Haves

• Experience with Postscript, Attentive, or other SMS platforms.
• Familiarity with Notion, Slack, and project management tools.

Compensation, Location, And Schedule

Full-time, remote role with EST business hours. Competitive compensation; health, dental, and vision insurance for U.S.-based employees; PTO plus paid U.S. holidays; and clear growth paths in a performance-driven culture. You’ll join a high-accountability, creative team focused on sustainable client outcomes.

Core Values

• Be BAD; Play To Win; Extreme Ownership; Solutions, Not Problems; Best Idea Wins; Always Be Growing; Nobody Is Bigger Than The Team.

How To Apply

BAD Marketing is reviewing interest for future openings. To be considered, submit your details via the application link. If the role aligns, the team will reach out as positions become available.

If you thrive at the intersection of strategy, creativity, and data—and enjoy leading clients and teams—this role could be a strong match. Apply now to join the pipeline for upcoming opportunities.

About Mesha

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