AT&T is Hiring for Lead - Product Marketing

Lead - Product Marketing At AT&T (Dallas, TX)

AT&T is hiring a Lead - Product Marketing to own 360° go-to-market for its Network Security portfolio and AT&T Dedicated Internet. Based in Dallas, TX, this full-time, in-office role (5 days per week) blends strategy, storytelling, and cross-functional leadership to drive growth in enterprise connectivity and security.

Company Overview

AT&T is redefining the future of connectivity through products and services that create meaningful customer connections. The Marketing & Growth Organization serves as the company’s engine for customer insight, brand building, and sustainable growth—anchored in expertise, simplicity, and inspiration.

Role Summary

As Lead - Product Marketing, you will develop and execute end-to-end go-to-market strategies for Network Security and AT&T Dedicated Internet—from concept to launch and optimization. You will align tightly with product roadmaps, translate insights into compelling value propositions, steward account-based marketing programs, and guide cross-functional teams to deliver measurable impact across channels.

Key Responsibilities

• Lead 360° marketing execution for Network Security and AT&T Dedicated Internet.
• Build data-informed GTM plans; align messaging, timing, and channel mix for impact.
• Develop briefs and value propositions that connect business priorities to customer outcomes.
• Partner with media, direct, advertising, online, social, and communications teams to execute integrated campaigns.
• Collaborate closely with product teams to stay aligned with solution priorities and roadmap.
• Manage account-based marketing programs targeting enterprise decision-makers and influencers.
• Leverage research and performance data to refine positioning and optimize campaigns continuously.
• Act as connective tissue between product, marketing, and channel teams; present insights to leadership.
• Elevate the brand through differentiated tactics in a competitive connectivity and security market.
• Support product performance goals, including revenue, sales volume, and profitability.

Ideal Profile

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in product marketing, ideally across cybersecurity, technology, or telecom.
• Working knowledge of cybersecurity, network security, and enterprise internet solutions.
• Proven GTM strategy execution, ABM experience, and strength in research and competitive analysis.
• Excellent writing, presentation, and stakeholder communication skills across all levels.
• Strong project management; ability to navigate large, complex organizations and agency partners.
• Familiarity with digital marketing tools and CRM; knowledge of AT&T, Adobe Workfront, or agency experience is a plus.

Compensation, Benefits, And Location

Salary range: $143,800–$215,800 USD annual. Individual starting salary may depend on geography, experience, expertise, and education/training. Full-time; 40 hours per week; regular time type. This role is based in Dallas, TX, with a minimum in-office presence of 5 days per week; no relocation is offered.

• Medical, dental, and vision coverage; 401(k) plan
• Paid time off and holidays; paid parental and caregiver leave; additional sick leave may be available (unprotected)
• Tuition and adoption reimbursement; short- and long-term disability; life and AD&D insurance
• Supplemental benefits (critical illness, accident, hospital indemnity, group legal); EAP and wellness programs
• Employee discounts on eligible AT&T mobility plans, accessories, internet (including fiber where available), and phone

How To Apply

Review the full description and submit your application via AT&T’s careers site: Apply Here.

Equal Opportunity

AT&T is an equal opportunity employer. The company provides reasonable accommodations for qualified individuals with disabilities and is a fair chance employer, initiating background checks after an offer is made.

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Conclusion

If you bring a strategic, customer-first approach to product marketing—and can translate cybersecurity and connectivity outcomes into clear business value—this Dallas-based role at AT&T offers meaningful scope and impact. Consider applying today to lead GTM strategy for critical enterprise solutions.