Astellas Pharmaceuticals is Hiring for Digitiva Marketing Lead

Digitiva Marketing Lead At Astellas Pharmaceuticals

Astellas Pharmaceuticals is hiring a Digitiva Marketing Lead to build and scale marketing for DIGITIVA, a heart failure solution combining a medical device, patient app, and clinical services. This is a hands-on role in a regulated environment, owning the end-to-end marketing strategy and execution across patient and HCP audiences.

Company Overview

Astellas Pharma Inc. operates in more than 70 countries, advancing innovative science into medical solutions that bring value and hope to patients and families. The company emphasizes unmet medical needs, ethics, and integrity to improve health outcomes worldwide. Learn more about Astellas Pharmaceuticals or visit www.astellas.com.

Role Summary

The Digitiva Marketing Lead is fully dedicated to a priority program within the Astellas Rx+ Business Accelerator. You will own strategy, execution, and optimization for all marketing activities supporting DIGITIVA across patient and HCP audiences—ensuring compliance, brand consistency, and alignment with commercial milestones.

Key Responsibilities

• Product Marketing & Commercialization: Develop the product marketing strategy in partnership with program leadership; align to sales and commercial milestones; deliver campaigns that drive awareness, adoption, engagement, and retention.
• Content & Communications: Lead creation of patient-facing and HCP collateral from concept through delivery; manage agencies; maintain brochures, website content, and messaging; coordinate press releases and media with corporate communications.
• Events & Trade Shows: Own sponsorships, booth design, logistics, and registration; align event participation with program goals in collaboration with the Partnerships Lead.
• Website Ownership: Manage content updates and brand consistency; coordinate with internal teams and external vendors for enhancements; track analytics to optimize engagement.
• Compliance & Approvals: Serve as liaison with the Materials Approval Process (MAP) team; ensure all materials meet regulatory and legal requirements; maintain documentation and version control for assets.

Ideal Profile

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Design, or related field (Master’s preferred).
• 5+ years in healthcare, medical devices, med tech, digital health, and/or pharmaceuticals within regulated environments.
• Strong project management; ability to juggle multiple priorities and stakeholders.
• Experience managing agencies, vendors, approval processes, and trade show planning/budgeting.
• Website management (WordPress, Drupal, or similar) and collaboration with developers/designers for enhancements.
• Portfolio demonstrating strategic planning and hands-on creative execution; proven delivery from concept to launch.
• Cross-functional experience with compliance, regulatory, sales, and medical affairs; excellent written, verbal, and presentation skills; proficiency with PowerPoint and design tools (Adobe Creative Suite, Canva, or equivalent).

Preferred Qualifications

• Experience in cardiovascular devices or digital health solutions.
• Storytelling and narrative design for novel or early-stage products with limited clinical data.
• Background in startup or high-growth med tech environments.

Compensation And Benefits

Salary Range (USD): $110,000–$150,000. Final compensation may vary based on experience.

• Medical, Dental, and Vision Insurance
• Generous PTO: Vacation, Sick Time, national holidays including Heritage Days, plus Summer and Winter Breaks
• 401(k) match and annual company contribution; company-paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions; Long-Term Incentive Plan for eligible positions; referral bonus program

Location And Work Setup

Location: South San Francisco, CA. This position can be performed remotely within the United States, subject to Astellas’ Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

How To Apply

Apply directly through the Astellas careers site: Submit your application here. Astellas is an Equal Opportunity Employer, including Disability/Protected Veterans.

Conclusion

If you’re a proactive marketer who thrives in regulated healthcare and enjoys both strategy and execution, this role offers a chance to shape a high-impact program supporting heart failure patients. Apply to join Astellas and advance the DIGITIVA mission.

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