Ardent Home Health and Hospice of Fresno is Hiring for Home Health and Hospice Community Liaison (Marketer)

Home Health And Hospice Community Liaison (Marketer) — Fresno, CA

Ardent Home Health and Hospice of Fresno is hiring a full-time Community Liaison to grow and sustain referral relationships across the Fresno area. This field-based marketer will represent a patient-centered organization and help connect eligible patients and families with high-quality home health and hospice services. If you excel at building trust with providers and navigating the healthcare ecosystem, this role offers meaningful work and competitive compensation. Explore marketing playbooks and career tools at Mesha for additional support.

Company Overview

Ardent Home Health and Hospice of Fresno places patients and their loved ones at the center of care. The team focuses on respect, acceptance, and thoughtful support to improve quality of life for patients, caregivers, and families. The culture emphasizes Celebration, Accountability, Passion for Learning, Loving One Another, Intelligent Risk, Customer Second, and Ownership—supporting individual and team growth to uphold high standards of care. Learn more about the organization on its company page.

Role Summary

The Community Liaison (Marketer) develops and maintains strong relationships with referral sources—physicians, discharge planners, case managers, social workers, and other healthcare professionals. You will conduct regular visits, educate on eligibility and coverage criteria, respond to requests and concerns, and support the identification of patients who may benefit from home health or hospice services. The role also includes negotiating service contracts with payers, supporting strategic market planning, and representing the agency at community events.

Key Responsibilities

Build and sustain relationships with physicians, case managers, discharge planners, social workers, and other referral sources through regular outreach and on-site visits.
Educate partners on appropriate patient identification, hospice and home health coverage criteria, and referral processes to increase access to services.
Represent the agency at health fairs, community events, and civic committees to elevate brand presence and community engagement.
Conduct ongoing market assessments and contribute to a comprehensive marketing plan aligned to volume and budget goals; track and report marketing effectiveness and ROI.
Collaborate with the Director of Operations on marketing techniques and promotional initiatives to drive sustainable growth and referral quality.
Maintain current knowledge of market trends, payer requirements, regulations, and competitors’ positioning; share insights with internal teams for continuous improvement.
Support customers in accessing community resources when needed and ensure a positive perception of the agency’s quality and responsiveness.

Ideal Profile

This role is a fit for a healthcare marketer who is organized, assertive, and collaborative, with a knack for relationship-building and clear communication.

Bachelor’s degree in Marketing, Business Administration, or related field preferred (not required).
3+ years in healthcare marketing management, ideally in home health or hospice operations.
Proven ability to market proactively while dealing tactfully with customers and community partners.
Strong communication, negotiation, and public relations skills; knowledge of corporate business management.
Demonstrated autonomy, organization, flexibility, and cooperation to achieve team goals.

Compensation, Benefits, And Location

Job Type: Full-time

Salary: USD $70,000–$120,000 per year, commensurate with experience.

Location: Fresno, CA; work is primarily on the road within the local market to meet referral partners and attend events.

Benefits include 401(k) with matching, medical (health, dental, vision), paid time off, and tuition reimbursement.

How To Apply

Submit your application through the job posting on Indeed. You can also review the company profile to learn more about the team and mission. Apply now here or visit the company page here.