Arcoro is Hiring for Director of Product Marketing

Director Of Product Marketing At Arcoro

Arcoro is hiring a Director of Product Marketing to lead go-to-market strategy for its HR software serving construction, contracting, and field services companies. This role blends strategic leadership with hands-on execution and close collaboration across Product, Sales, and Customer Success.

Company Overview

Arcoro is a rapidly growing SaaS company offering modular HR solutions tailored to the construction and contracting industries. Its end-to-end platform supports the entire employee lifecycle—from talent acquisition and onboarding to learning, core HR, benefits administration, time and attendance, and more. Integrations with leading construction ERP systems and a customer base of 7,000+ organizations across North America position Arcoro as a category leader for proven, flexible HR solutions.

Learn more about the company on its Indeed profile. Arcoro on Indeed

Role Summary

Arcoro seeks an experienced product marketing leader to define positioning, messaging, and lifecycle marketing across its B2B software portfolio. Initially an individual contributor, this leader will establish scalable processes and frameworks that support future team growth while driving GTM plans that resonate across the buyer journey and enable sales effectiveness.

Key Responsibilities

• Develop comprehensive go-to-market strategies for product launches, feature releases, and market expansion initiatives.
• Define positioning and messaging frameworks that differentiate Arcoro’s platform in competitive markets.
• Lead competitive intelligence, including battle cards and win/loss analysis, to inform strategy and improve sales outcomes.
• Establish scalable product marketing processes, tools, and collaboration frameworks.
• Build strong cross-functional partnerships with Product, Sales, Customer Success, and Marketing.
• Drive customer and market research to deeply understand buyer personas, purchasing criteria, and decision-making processes.
• Oversee sales enablement assets such as pitch decks, demo scripts, objection-handling guides, and competitive positioning materials.
• Create compelling product marketing content across channels, including website copy, webinars, and thought leadership.
• Develop customer marketing programs that drive adoption, engagement, satisfaction, and cross-sell.
• Build advocacy through reference programs, case studies, and success stories.
• Partner with Customer Success on onboarding and retention campaigns to reduce churn and improve lifetime value.

Core Competencies

• Strategic Thinking: Align GTM plans to business objectives and outcomes.
• Change Management: Guide organizational transitions, product migrations, and process improvements.
• Customer Empathy: Deep understanding of B2B buyer behavior and decision dynamics.
• Cross-Functional Collaboration: Operate effectively across Sales, Product, Customer Success, and Marketing.
• Data-Driven Approach: Use analytics to inform decisions and measure impact.
• Communication: Exceptional written and verbal skills; ability to craft compelling narratives.

Preferred Qualifications

• 6+ years of product marketing experience in B2B SaaS; construction technology or HR technology preferred.
• 2+ years of people management experience with readiness to scale into team leadership.
• Proven success building product marketing functions from the ground up.
• Track record of impactful product launches and go-to-market execution.
• Experience with enterprise sales cycles and complex buyer journeys.

Compensation And Location

Base salary range: $125,906–$164,460 USD. Primary location: Scottsdale, AZ. Arcoro notes both on-site and remote opportunities; candidates can confirm specifics during the interview process. The company offers competitive compensation with comprehensive benefits and a generous time-off policy.

How To Apply

Review the full job details and submit your application via Arcoro’s posting: Apply Here. You can also explore the company’s profile for additional context: Arcoro on Indeed.

Conclusion And Next Steps

This role is an opportunity to shape product marketing and GTM impact at a growing HR software company serving the construction sector. If the scope aligns with your experience, consider applying and highlighting relevant launches, research, and enablement work that map to Arcoro’s needs.

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