Aradius Group is Hiring for Marketing Automation Specialist

Marketing Automation Specialist at Aradius Group (Omaha, NE)

Aradius Group is hiring a full-time Marketing Automation Specialist to connect data, platforms, and campaigns across HubSpot, ZoomInfo, and paid media. This mid-level, individual contributor role turns strategy into execution—owning workflows, sales sequences, and lead nurturing to keep the top of the funnel full of quality prospects while ensuring clean data and precise targeting.

Company Overview

With more than 165 years of experience, Aradius Group blends tradition and innovation to help clients stand out. Backed by technology and a team of industry experts, the company delivers personalized print, direct mail, e-commerce, and marketing solutions that drive results. Its mission is simple: make meaningful connections—through strategic campaigns and everyday communications that help brands reach audiences in ways that matter.

Role Summary

You will build and optimize marketing automation across HubSpot and ZoomInfo, orchestrate lead nurture programs, and partner closely with sales to ensure a seamless handoff. Success looks like clean CRM data, well-structured lifecycle stages and scoring, disciplined testing, and consistently improving conversion metrics across email, landing pages, and paid media audiences.

Key Responsibilities

• Build, manage, and optimize workflows in HubSpot and ZoomInfo.
• Create automated email campaigns, landing pages, and nurture sequences.
• Develop sales sequences in HubSpot to automate outbound prospecting.
• Implement segmentation and lead scoring models to improve targeting.
• Build retargeting and lookalike audience lists for paid channels (Google, LinkedIn, Meta).
• Oversee CRM hygiene and ensure data consistency across platforms.
• Run A/B tests; analyze performance to lift opens, clicks, and conversions.
• Partner with sales for timely lead handoff and follow-up.
• Maintain documentation of workflows, processes, and integrations.

Ideal Profile

• 3+ years in marketing automation, demand generation, or sales enablement.
• Hands-on experience with HubSpot Marketing Hub and ZoomInfo.
• Proactive operator with clear communication and a testing mindset.
• Ability to build lifecycle stages, lead scoring, and sales sequences in HubSpot.
• Familiarity with paid ad platforms and audience list creation for campaigns.
• Process-minded, organized, and diligent about documentation and data integrity.
• Detail-oriented regarding compliance (permissions, opt-outs, sender authentication).

Compensation and Location

Job type: Full-time. Location: Omaha, NE, with flexibility to work remotely or in a hybrid/on-site model. Pay range: USD $26–$36. You’ll have reliable, predictable hours with room to learn, experiment, and make measurable impact alongside sales and marketing partners.

Benefits and Perks

• Company Profit Sharing Program.
• 401(k) with company match; medical, dental, and vision coverage.
• PTO and paid holidays; reliable, flexible scheduling.
• Company-paid short- and long-term disability insurance.
• Employee Assistance Program for mental health, legal, and financial services.
• Flexible Spending Account (FSA) options.

How to Apply

Ready to be the connector between data, platforms, and pipeline? Submit your application via the official posting: Apply here. You can also review the company profile to learn more about culture and services: Aradius Group on Indeed.

Closing Thoughts

If you thrive on turning strategy into measurable outcomes, this role offers the scope to build, test, and scale programs that move the needle. For additional marketing playbooks, company spotlights, and curated roles, explore