Amherst is Hiring for Growth Marketing Specialist

Growth Marketing Specialist At Amherst (Austin, TX)

Amherst is hiring a Growth Marketing Specialist to drive demand generation and leasing conversion in the single-family rental (SFR) space. If you enjoy turning data into measurable pipeline and aligning campaigns to real-time inventory and market dynamics, this role offers a focused path to impact.

Company Overview

Amherst is a family of real estate investment and advisory firms focused on transforming how real estate is owned, financed, and managed. With more than 1,000 employees and $14.1B in assets under management, the company leverages proprietary data, analytics, and technology to improve the experience for residents, investors, and communities.

Over the past decade, Amherst has become one of the largest operators of single-family assets, acquiring, renovating, and leasing 46,000+ homes across 32 U.S. markets. Beyond SFR operations, the firm’s debt business spans mortgage-backed securities and commercial real estate lending. A deep bench of research and technology talent underpins a data-driven approach across the asset lifecycle, serving more than 188,000 residents to date.

Role Summary

The Growth Marketing Specialist will own demand generation and conversion across the leasing funnel in a fast-growing SFR environment. You will translate performance data into targeted actions that move prospective residents from search to signed lease efficiently and cost-effectively. The role suits marketers with 3–5 years of hands-on growth or performance marketing experience and a curiosity about real estate and single-family renter behavior.

Key Responsibilities

• Monitor and optimize the full leasing funnel (lead > tour > application > executed lease).
• Manage daily reporting and optimization for acquisition and lead nurturing across paid search, email/SMS, syndication partners/channels, and offline sources.
• Develop and run A/B tests on creative, CTAs, landing pages, and listing descriptions to improve conversion rates and lead quality.
• Partner with product and leasing teams to align campaigns with availability, seasonality, and market priorities.
• Improve cost per lead (CPL) and cost per lease (CPLx) while increasing overall marketing ROI.
• Own UTM tracking, CRM flows, and attribution reporting to maintain accurate lead source data.
• Use market-level insights to inform localized content and go-to-market decisions.
• Analyze performance data and distill insights for weekly and monthly reporting.

Ideal Profile

• 3–5 years of growth or performance marketing experience with measurable lift in leads and conversion.
• Fluency in funnel metrics and KPIs; ability to spot trends and act quickly.
• Strong analytical skills; comfortable in Excel/Sheets, dashboards, and tools like Tableau.
• Collaborative, organized, and able to manage multiple projects and timelines.
• Thrives in a fast-paced, test-and-learn environment with shifting priorities.

Nice to haves: SEO/GEO best practices for listings, copywriting/editing skills, experience with CMS tools (e.g., Strapi or WordPress), and familiarity with Salesforce Marketing Cloud.

Compensation, Benefits, And Location

• Compensation Range: USD $94,403–$117,540; Full-time role based in Austin, TX.
• Annual bonus opportunity and 401(k) match.
• Flexible PTO; 7 paid holidays, 1 floating holiday, and 1 volunteer day.
• Employer-paid medical, dental, vision, and health savings account.
• Professional development opportunities and reimbursement.
• Paid leave: up to 16 weeks maternity and up to 4 weeks parental leave; backup childcare via Bright Horizons.

Amherst is an Equal Opportunity Employer committed to an inclusive workplace and encourages all applicants to apply.

How To Apply

Ready to be considered? Apply here and submit your resume along with any relevant performance work (dashboards, case studies, or testing frameworks) that demonstrates impact on CPL, conversion, and ROI.

Conclusion

This role is a strong fit for marketers who combine analytical rigor with operational execution to accelerate leasing outcomes. If optimizing high-velocity funnels and partnering closely with product and leasing teams motivates you, consider applying.

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