12th Tribe is Hiring for E-Commerce Assistant Manager

E-Commerce Assistant Manager At 12th Tribe

12th Tribe is hiring an E-Commerce Assistant Manager to own and optimize the end-to-end digital customer journey. This role blends strategy and execution across mobile app growth, site experience, data analysis, and promotional calendars to drive revenue and elevate the online shopping experience in partnership with marketing, creative, paid media, and operations teams.

Company Overview

12th Tribe is a Los Angeles–based company operating a high-performing e-commerce platform and a growing mobile app with frequent product drops and promotional campaigns. Learn more about the company via its public profile on Indeed.

Role Summary

As E-Commerce Assistant Manager, you will lead key initiatives that improve app engagement and revenue, refine site merchandising and navigation, and translate data into actionable insights. You will manage integrations, coordinate cross-functional launches and promotions, and ensure the customer experience is consistent, on-brand, and conversion-focused.

Key Responsibilities

• Apps and Integrations: Execute the optimization strategy for the mobile app; drive KPIs around installs, retention, engagement, and conversion; manage reporting; maintain the app ecosystem (e.g., TikTok Shop, Tapcart, Yotpo, Wishlist, Back in Stock, Tolstoy, Klarna, Afterpay, Shop Pay, Search & Discovery); schedule updates for reviews, polls, and social commerce tools; lead the feature roadmap with product/UX; partner with marketing and CRM on campaigns and retention.
• Site Management and Customer Experience: Own homepage updates, merchandising adjustments, and overall site presentation; document all site changes with screenshots and data; optimize Shop the Look and Complete the Look to strengthen cross-sell and increase average order value.
• Data and Analytics: Review site performance using GA4, Looker Studio, and Triple Whale; monitor conversion rates across categories (including accessory and outfit bundles); track navigation performance and customer journey flow; own discount code setup, tracking, and auditing for accuracy and control.
• Drops and Promotions: Manage end-to-end prep and execution for promotional sales and bi-weekly drops; tag products, build and merchandise collections, and configure navigation; track drop performance (imagery, UGC, reviews, sales) and re-merchandise in real time; coordinate with marketing/creative to deliver homepage, collection, and promotional banners; take actions on slow-moving items (UGC pushes, influencer requests, contests) and test product positioning, styling, and merchandising to improve sell-through.

Ideal Profile

• Bachelor’s degree in Business, Merchandising, Communications, Marketing, or related field.
• 2+ years in a fast-paced e-commerce or DTC fashion environment with hands-on site management and growth execution.
• Deep technical expertise in Shopify Plus and third-party app integrations; proven work on mobile-first user experiences.
• Direct experience managing and growing a brand mobile app (Tapcart or equivalent).
• Experience operating within bi-weekly drop cadences and promotional sale schedules, including timed launches and collections.
• Strong analytical skills with GA4, Looker Studio, Triple Whale, and Excel; adept at translating data into clear actions and reports for stakeholders and leadership.
• Experience leading cross-functional projects; comfortable multitasking, meeting deadlines, and maintaining high attention to detail.
• Background in site merchandising and testing new features to innovate online and improve conversion and AOV.
• Knowledge of the fashion industry and customer behavior across app and web experiences.

Compensation and Location

Job Type: Full-time | Location: Los Angeles, CA | Compensation: USD $75,000–$85,000 annually.

How To Apply

Submit your application via the official posting on BambooHR: Apply Here.

Conclusion

If you are a data-driven e-commerce operator who enjoys shaping mobile and web experiences, this role offers the chance to drive meaningful growth across app, site, and promotions. Apply to join the team and help refine a customer journey that converts.

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